Interactive Decision Tools for Cattlemen

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Presentation transcript:

Interactive Decision Tools for Cattlemen Kim Mullenix, Ph.D. Assistant Professor/Extension Specialist Beef Cattle Production Systems Auburn University ASAS Southern Section Webinar Series January 12, 2016

Outline Online Coursework Electronic Publications Ration Balancer Tools Apps Social Media Implications for Agents – Reporting Impacts

Online coursework

Beef Basics Online Course 8 week course 8 modules Forages/Nutrition Health Breeding/Genetics Meat Science Quizzes and References

Beef Basics Online Course Integrated into existing programs Basic training concepts for new and beginning farmers Online at: http://www.aces.edu/agriculture/livestock-poultry/beef/BeefBasicsOnlineCourse.php

Regional Online Coursework Master Cattle Producer’s Programs Mississippi State University – YouTube Move to integrate this material into an online platform by other states in region

Webinars Shorter (max about 30 mins) Timely Topic Publicity Alabama: Monthly webinar – 2nd Wednesday of the month – 10 am CT

Electronic publications

Beef Basics iBook – Apple iTunes Store Open iTunes Store on phone or iPad Search ‘Beef Basics’

Ration Balancer and Nutrition Tools

UGA Basic Balancer UGA Basic Balancer Program (B 1371) Excel spreadsheet decision aid to formulate basic rations Uses NRC (2000) recommendations Updated in 2016 Download at: http://extension.uga.edu/publications/detail.cfm?number=B1371

Additional Regional Resources University of Arkansas Cattle Grower Ration Balancer Only for stocker cattle Oklahoma State University Ration balancer, forage value calculator Cows, stockers, etc.

Supplemental Feeds Cost Calculator (aces.edu/beefsystems)

Apps for Cattle Producers

AI Cowculator Keys: Cost of AI vs. natural service Protocols, references, etc.

UNL Body Condition Scoring App BCS Beef Cows – Take photos of cows in herd, indicate time of year, ID info, and score. Keeps reference points for multiple inputs

Mississippi State Cattle Calculator Basic cattle management calculations – reproductive measures, animal performance, trailer stocking density

Stocking Rate Calculator for Grazing Livestock Small cost, but powerful tool. Need estimation of forage production

Social media

Pros and Cons Pros Cons Quick way to reach large numbers of stakeholders Popular Easy Free (generally) Builds a following How do we measure what is really going on with social media?

Background – Who is using social media?

Social Media Facebook Twitter Alabama Beef Systems Extension @ACESBeef @ACESedu

Post Examples Upcoming Events Videos Blog Posts and Newsletters Popular Press Resources New Extension Publications and Resources

Social Media Easy to create an account Check with individual university extension communications office about standard formatting requirements Schedule, schedule, schedule!

Making Social Media Work For You Timely topic linked to university source Frequency Post On your personal page With others in your network Share Monthly Yearly Summarize

Facebook Features Live streaming Frequency is important Short informational clips Meetings/conferences Ex. Drought programming in Alabama 2016 Frequency is important

So what….how can we report impacts? Monthly Number of posts Reach of posts Yearly Change in number of followers Change in demographics

Questions? Special thanks to the following for creating these regional resources: Dr. Brandi Karisch Dr. Dave Lalman Dr. Lawton Stewart Dr. Nicolas DiLorenzo Dr. Cliff Lamb Dr. Rick Rasby Dr. Shane Gadberry Dr. Kim Mullenix Dr. Jennifer Tucker Dr. Lisa Kriese-Anderson Dr. Soren Rodning