Corporate partnerships for your organisation

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Presentation transcript:

Corporate partnerships for your organisation Lanner Feltham Corporate Partnerships Team Manager Dogs Trust

What is a corporate partnership? A corporate partnership is any partnership where a company gains commercial benefit from the association with the charity

How do they differ to charitable donations? Risk Objectives Contracts Tax Messaging Account Management

Why do companies give to charity? Owner/Senior Manager personal preference Image/Reputation Customers Employees Meeting Corporate Social Responsibility objectives Bottom line!

Types of corporate partnership

Employee and/or customer fundraising

Sponsorship

Cause Related Marketing

Corporate grants and foundations

Be ambitious! But also realistic… Do you have the resources to dedicate a member of staff to the partnership if necessary? Is your supporter database big enough to deliver the sales a CRM partner would require? Does your event have the guests your sponsor wants to meet confirmed? Are you prepared to invest in a trust fundraiser to secure that corporate grant?

How do I get a company to support my charity?

The charity brain

The corporate brain

How do I get a company to support? Research the company Research your charity! Pitch Contracts Pick great people!

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