Different Sectors of Media

What Is Media? Media is nearly everything around us, it’s the news, television, radio, films, even the websites and apps we use to stay in touch with our friends, it’s nearly impossible to get away from, in this PowerPoint I’m going to highlight some of the different sectors of media and the companies that capitalize on them.

Print This is the industry of making printed media, such as magazines, comics, books, newspapers and other informative services, however, with the rise of digital media and devices, publishing has adapted to fit in, with e- books, e-magazines, e-comics etc., this is to try and reach the more modern audience, as publishing psychically is slowly fading away. Companies: The sun, Marvel, DC, Daily Mail What We Consume: Magazines, Newspapers, comics Main goal: The main goal of this sector is to inform and intrigue it’s audience so they come back for more. Job Roles: Commissioning Editor (Buying and overseeing different writers, stories or creations for their publisher), Copy Editor (To fix any grammatical or spelling mistakes and to fact check articles/stories before publication), Editorial Assistant (Various administrative tasks and making sure everyone keeps to their schedule and to make sure the publishing company runs smoothly), Journalist (To research and create stories for their publishing company), Writer (to create non fiction pieces for their publishing company, such as stories or poems).

Interactive This is any media that you actually interact with, this can mean video games where you actually affect the outcome of the level, or social media where you can post, like and share things and again actually affect the outcome and look of the page, a lot of other media sectors and integrating into interactive media, as more and more people access it on a daily basis and this is the best way to reach them. Companies : Facebook, Nintendo, twitter, YouTube What We consume: Video games, Twitter, Facebook Main Goal: To make connecting with people easier in general and to help people socialize with others all around the world. Job Roles: Designer (creating the basis and core mechanics of the video game or social media site and to manage the rest of the creative team), Programmers (Designing and writing the game, website, or app’s code so it all runs smoothly with no bugs or glitches), Sound Engineers (Creating high quality sounds for the product to enhance a certain elements effect), QA tester (To test the game or website and report any glitches or bugs to the designers so the game or website can be as smooth and polished as possible before release), Marketing (advertising the product to ensure it reaches the widest audience possible).

Television This is any media product aimed to be broadcast onto a television screen, this ranges from the news, soap operas, competitions, game shows, typically backed by a large production company, it was one of the largest media sectors and had the largest audience, but now it’s being beaten out by other, now rising sectors, due to this, they have now branched out to other sectors to try and maintain it’s audience. Companies: BBC, ITV, Channel 4, MTV, Channel 5 what we consume: News, Realty tv, Soaps, Cartoons Main Goal: To Entertain and Inform to retain it’s audience. Job Roles: Actor (To read the script and act as the character on screen), Agent (To help find work for actors and other team members and to represent them on a professional level), Art Director (managing the sets and locations so that the visual aspects of the show represent the creator’s vision), Boom operator (to fit all actors with microphones and to steadily hold the boom mic during filming), Camera Operator (Portable Single Camera) (being responsible for all camera operations and supporting the photography team).

film FILM is a story or a recollection/ recreation of an event, recorded and produced with the intent to be shown in A CINEMA OR ON TELEVISION, THIS SECTOR IS STILL GOING STRONG AS IT’S A VERY INTERCHANGEBLE AND CAN EASILY be viewed on a vast amount of different technologies and can easily be shared from person to person. Companies: Fox, Warner Bros, Disney, Universal What We consume: Documentaries, sci-fi, fantasy, low budget, big budget, block busters Main Goal: To tell a story to interest and maybe inform the consumer, so they will ome to watch. Job roles: Accounts Trainee (assisting the accountants with accounting the film’s production, recording the different payments), Actor (To read the script and act as the character on screen), Agent (To help find work for actors and other team members and to represent them on a professional level), Armourer (to handle all prop firearms on set to ensure the safety of the actors and crew), ), Art Director (managing the sets and locations so that the visual aspects of the show represent the creator’s vision).

Radio This is the creation and publication of audio content, with the intent to spread information and entertainment through radio waves and speakers, this sector has spread itself, again, into other sectors, as very little people listen to radio today compared to a couple years ago, this is due to the rise of the visual sectors of tv , film and Interactive , but luckily it can integrate itself easily with interactive media so it can still be relevant. companies: BBC Radio one, Heart, BFBS What we consume: news, drama, music Main Goal: To Spread information and music to a large group of people wherever they are. Job Roles: Actor (To read the script and act as the character on air), ), Agent (To help find work for actors and other team members and to represent them on a professional level), Podcast Producer (a creative designer for a self published audio production and to edit and source the podcast before airing), Radio Broadcast Assistant (helping with research and planning and to support producers and presenters and performing various other administrative tasks), Radio Broadcast Journalist (Researching and editing news stories for presenters to read live on air).

Gaming One of the fastest rising sectors in recent years, gaming covers any media product with then intent to be ‘played’ and to be interacted with on a digital product, being an offshoot of interactive media, the two meld and go together very well, causing both to profit immensely, it’s popularity continues to rise to this day. companies: Nintendo, Sega, Ubisoft, Microsoft, Sony What We consume: RPGs, FPS’, Platformers Main Goal: To make the audience feel involved and want to continue playing. Job roles: Animator (being responsible for the smooth and fluid movement of the characters of the video games), Game Designer (creating the basis and core mechanics of the video game and to manage the rest of the creative team), Game Programmer (Designing and writing the games code so it all runs smoothly with no bugs or glitches), Game Artist (To create the visual aspects of the game such as characters and locations, also to create the concept art for the pitch), QA tester (To test the game and report any glitches or bugs to the designers so the game can be as smooth and polished as possible before release).

Advertising & Marketing This is a unique sector as it cannot exist in and of itself, it has to compliment an existing product to promote it as that is advertising’s only purpose, but as it’s a very useful thing to have, the industry is always needed and always getting money and has no worry of disappearing anytime soon. companies: Abbott Mead Vickers, Adam & Eve, Amaze, Barrington Johnson Lorains What We Consume: Teaser trailers, Cinematics, newspaper ads Main Goal: To make a product seem more appealing to it’s target audience so the product does well. Job roles: Account Director (responsible for client/agency relationship and communications and to ensure the client will profit), Advertising and Editorial Photographer (to take and edit photos that represent the product in a positive manner or to illustrate or enhance the product), Art Director (creating the ideas of the visual aspects of the advert and to ensure the message is portrayed throughout), Copywriter (To work alongside the Art Director to help develop their ideas and to even create their own to help move along the advertisement process), Graphic artist (to create the visual aspects set out by the art designer for the final advert)

Music This sector creates and distributes audio products of singing or musical instruments being played, it is one of the largest sectors around and has been popular since the beginning, due to the ease of sharing, it can cross over with many other sectors and reach the widest audience, it continues to grow. companies: Universal, Vivo, Sony, Kobalt What we consume: remixes, rock, pop, swing Main Goal: To Help the artist become popular And TO ENTERTAIN A LARGE GROUP OF PEOPLE. Job Roles: Agent (To help find work for artists and other team members and to represent them on a professional level), Scout (To keep up with new trends and be on the lookout for new artists for the record label to sign), Accompanist (Usually a musician who plays music in the background of a singer to enhance the sound of the singer’s voice), Backing Vocalist (Someone the sing in the background to enhance the effect of the singer’s voice), Choreographer (to plan and arrange the dancers and movements of everyone in the filming of the music videos).

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