How P2P is becoming a market standard April 2017 | Berlin
Quick overview Friendsurance 2010 founded Team: 90 from 20 nations Berlin / Melbourne First mover P2P 680€ / 84% cash-back > 100,000 customers #8 / #1 website traffic Friendsurance_exec i/o_Apr 2017
Some impressions Quelle: Arial 9pt Friendsurance_exec i/o_Apr 2017
Our approach: Peer-to-peer layer that covers small claims Covered by social network Small claims Covered by standard insurance Large claims Friendsurance_exec i/o_Apr 2017
P2P reduces cost of insurance significantly Typical cost build up of P&C insurers „Unnecessary rest” Fraud Bad risk Small Claims Commission Admin Tax Less cheating fraud down Personal groups better risk Small claims shifted away from insurers fewer loss and admin cost Part of insurance privatized less tax and commission – 40% Large Claims Friendsurance_exec i/o_Apr 2017
Cost savings are turned into cash back of up to 40% for customers Normal insurance User has an individual contract with a provider of her choice. Price and coverage are the same as usual. Friendsurance concept User adds the Friendsurance concept. That‘s also easily possible for existing contracts. Up to 40% cash back User gets a cash back of up to 40% if she and her group stay without claims (actual saving after claims1: 30%, 2013-15). There is no downside. 1. Private liability, household & legal insurance Friendsurance_exec i/o_Apr 2017
Impact is expected from industry experts – and is starting to show Expectation by insurance experts Confirmed for Friendsurance: Average claim frequency well below market average. „Will P2P insurance change customer behavior and thereby claims ratio?“ Source: Poll by „The Digital Insurer“ among insurance experts, Feb 2017 Friendsurance_exec i/o_Apr 2017
P2P insurance companies are spreading throughout world Source: Friendsurance research, March 2017 Friendsurance_exec i/o_Apr 2017
Different approaches to P2P exist Risk Carrier ? Position in value chain Inter- mediary Small Size of claims that have impact on peers Small & Big Friendsurance_exec i/o_Apr 2017
P2P should be part of an overall strategy to better serve customers Information Advice Purchase Optimize Handle claims Property & casuatly insurance Life insurance Health insurance Friendsurance_exec i/o_Apr 2017
Accordingly, P2P is starting to be used as general term for innovation Definition of P2P insurance Direct connection between insurance peers Indirect connection between peers Digital, user-centric innovation along value chain Friendsurance_exec i/o_Apr 2017
Outlook Hypothesis 1: P2P will not thrive as a stand-alone approach, but as part of integrated approach to improve price, transparency and convenience of insurance. Hypothesis 2: Apart from the different players, the approaches will also be different in each market. Hypothesis 3: The segment will consolidate. Less because of network effects, but more because of general challenges in scaling insurtech businesses. Friendsurance_exec i/o_Apr 2017