15 Ways Pinterest Can Increase Your Sales Today

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Presentation transcript:

15 Ways Pinterest Can Increase Your Sales Today Presented by: Kathleen Booth 01/06/2013

How To Download These Slides? Click the link below and fill out the form www.info.quintainmarketing.com/asi2013-pinterest

What Is Pinterest? Pinboard style image sharing website Social media platform centered around lifestyle

How Does It Work? “Pin” images Like or comment on pins From a website From your computer or mobile phone From Pinterest (“re-pinning”) Like or comment on pins Click through a pinned image to the website that is the source Share your pins on Twitter, Facebook, etc.

What Can You Do With Pinterest? Personal: Redecorate your home Plan a wedding Find your style Save your inspiration Business: Increase brand awareness Drive website traffic Strengthen brand identity Gather market data

The Basics

The Basics, cont…

Pinterest By The Numbers 12 million Pinterest had this many monthly unique visitors faster than any other independent site in history 145% 72 minutes Growth in users in 2012 Average time per user, per day (compared to 45 for Facebook) Percent of pins that are “repinned” (compared to 1.4% of retweets on Twitter) 70 Percent of users that are women 80 More website traffic comes from Pinterest than from YouTube, Google+, and LinkedIN combined!

Why Is Pinterest So Popular? Visual self expression Easy curation Sense of community User friendly interface No ads Content is easily shared across other social networks

15 Tips for Distributors

1. Create a Pinboard to Highlight Products

2. Show How Products Can Be Used

3. Create Themed Boards

4. Showcase Your Office, Staff, Etc.

5. Crowdsource

6. Hold a Contest

7. Promote Product With Pricing Information

8. Add a Follow Button to Your Site

9. Enable Share on Your Facebook Timeline

10. Add a “Pin It” Button to Your Website

11. Create Group Boards

12. Pin Videos

13. Comment on Others’ Boards

14. Share Your Pins on Twitter

15. Promote a Sale

Remember! Don’t be too promotional Have fun Follow Pinterest etiquette Make it a part of your regular routine Syndicate!

How To Download These Slides? Click the link below and fill out the form www.info.quintainmarketing.com/asi2013-pinterest