The NEW American FactFinder Coming January 2011 U.S. Census Bureau U.S Department of Commerce Washington, DC 20233

New, modern look and interface to the 10 year old design New Look New Tools Easier Access New Look: New, modern look and interface to the 10 year old design Built from Commercial Off-the-Shelf software (COTs); Ensures easy technical upgrades and site maintenance New tools include: Improved Search and Navigation Based on Endeca Software Search for information across different dimensions Updated Mapping tools Based on ArcGIS Expanded Thematic Mapping Delivered as a service and not as pre-defined products; Easier Access Minimizes need for prior knowledge of data or the website by allowing information based searching Allows users to start searching for data by their particular interest/needs: topic, geography, population group, or industry

A data access tool that provides users with a friendly way to find Census Data. Improved Search and Navigation Enhanced table manipulations Advanced mapping capabilities

Getting Started with American FactFinder Quick Start: Find data by entering a topic and geography Search by: Topics Geographies Population Groups Industry Codes Reference Maps Select geography using a map Address Search Find Census Data using an address Users have numerous ways to search for data: From the top middle of the Main Page: -Quick Start to search for data or products with a simple text search OR From the left-hand navigation of the Main Page: -Filtered Navigation options to search for data or products by Topic Geography Population Group Industry Code From the right-hand navigation of the Main Page: -Reference Map option to view a basic State or US map for reference. Zoom, pan, identify geography names, and find geographies to search for available data or products -Address Search to find available data or products for a specific address or location

Working with Search Results Your Selections Lists the search words used to find your results Easily add and remove selections Search within Results Refine your search results by entering keywords Search using Subjects Refine your search results using: Topics Geographies Population groups Industry codes Search Results Select data to view or download From the Search Results Page, a user can access search results , further refine their search, and access help content. Search results are displayed according to “Your Selections”. A user can select a result by clicking the hyperlink or selecting multiple results by placing checks in the checkbox next to each result and then selecting the view button found above the search results. Users can further refine their search by typing a text search into the “search within results for” text box, using filters in the Topics Search, or accessing filters from the Geographic Search, Population Group Search, or Industry Search Overlays. The Compare and Identify feature helps users to select the product(s) that best meets their needs by providing some additional information and a table shell. Sort, View, Download, and Compare Search Result Products -Quick access to download products -Assists users to select the proper search result -Allows users to “preview” a table shell Refine or Narrow Search results by: -Text search “Search Within Results for” -Selecting filters for: Topics Geographies Population Groups Industry Codes The Download Products function allows a user to extract tables from the system. The Download function is accessible from the Search Results Page, the Table Actions area on the Data Product Results Page, and the Geography Overlay Map Tab.

Search Using Geography - Name Enter text to look for a geography name or use the geography filters Geographic Selections are added to “Your Selections” Search Results are updated Geography Overlay After the user enters a geographic name or selects geography filters, the system displays a list of geographies that contain that geography. The user can then select geographies from this list to initiate or refine their data product search. “Your Selections” and your Search Results are updated (behind the overlay) as selections are made. Name Tab Enter a geographic name or use filtered options from left-navigation to select geographies Address Tab Users can enter street address, city and state, or a street address and zip code to search for data or products Users will select geographies to be added to their “Your Selections” Search Results are refined Map Tab View reference maps Select geographies to initiate or refine a data product search; Selections are added to “Your Selections”

Search using Geography - Address Search for geographies by entering an address Select geographies to add to “Your Selections” Search by Address Enter a street address, city and state, OR, a street address and zip code Search for a geographic area of interest A list of geographies that intersect with the coordinates of the entered address is displayed Select geographies to initiate or narrow/refine search results Search Results are refined (behind the overlay window) 7

Search using Geography - Maps Use map tools (zoom, pan, find a location) to find a geographic area Select a single geography by clicking on the map Select multiple geographies by drawing a rectangle or circle on the map Add the selected geographic areas to “Your Selections” Reference Maps The View Basic Map / Reference Map Function allows users to view a basic map for reference and to use a map for geographic selection. Map Tools Navigating on a Map (e.g. zoom, pan, reposition); 15-level zoom; Changing Map Scale; Identifying Geography Name; Print; Finding a Location (address, search and latitude / longitude); Changing Map Content (Showing/Hiding Features, Boundaries and Labels) and Placing Map Markers (points and text).   The View Basic Map/Reference Map function is an updated mapping tool, based on ArcGIS, that is available from the Main Page and the Geographic Selection Overlay Map Tab. The user can access the reference map features from the Main Page by either selecting a state to view a map of or by just selecting the GO Button to display the US extent map. When the user accesses these features from the Geographic Selection Overlay Map Tab, the system will display a map at the extent of the user selected geographies. The boundaries of the selected geographies in “Your Selections” will be highlighted to make them distinguishable to the user. Selected geographies from all other geography types (out of scale) will become visible and highlighted at their predefined scale The operational data in the dynamic map services used primarily for geographic search and reference maps will not be cached and the map server will draw the map image at the user requested extent and scale dynamically and this image will be overlayed on the cached images from the basemap in the browser. This can give the user the control to turn the dynamic layers on or off as needed. User will be able to view additional data boundaries, boundary labels and features on the map by making them visible as follows: Basemap content includes City points, Interstates, Highways, Major roads, streets, and Labels. Dynamic content such as the census boundaries (Urban Areas, Places, Congressional Districts etc) , Features layers (military installations, schools, golf courses, church etc) and their labels can be turned on and off by the user.

Search using Population Groups Enter text to look for a population group or use the population group filters Population Groups are added to “Your Selections” Search Results are updated The Population Groups Overlay allows users to initiate a search for data products by using population groups (race, ethnic and ancestry group) as the search filter criteria. The Population Group overlay displays over the search results page. Within the overlay, users can use a combination of text and filter searches to narrow population group choices. Once a selection has been made from the Population Group Results, “Your Selections” on the Search Results Page is updated. Search for data products by using population groups (race, ethnic and ancestry group) to filter search results Search by text or filters to narrow population groups Selections will narrow/refine data product search results and update “Your Selections” 9

Search using Industry Codes Enter text to look for an industry code or use the industry code filters Industry Code are added to “Your Selections” Search Results are updated The Industry Codes Overlay allows users to search for Census Data using an Industry Code (i.e., Industry, Product and/or Commodity Group). The Industry Code overlay displays over the search results page. Within the overlay, users can use a combination of text and filter searches to narrow industry code choices. Once a selection has been made from the Industry Code Results, “Your Selections” on the Search Results Page is updated. Filter search results for data products by using Industry, Product, and/or Commodity groups Search by text or filters to narrow industry codes Selections will narrow/refine data product search results and update “Your Selections” 10

View a Table View your selected search results Bookmark the data for future use Print the data Download the data in multiple formats: Excel Comma-Delimited PDF The Display Data Products function allows users to display tables and maps on the system. It is executed after the user has successfully initiated a search for data products and selected products from the search results list. Users can choose various Table Actions to: Modify Table Bookmark Download Create thematic map The Download Products function allows users to extract tables from the system. The Download function is also accessible from the Search Results Page and the Geography Overlay Map Tab. The number of rows for downloads are limited to system constraints, session size, and ongoing performance testing. Products can be saved in the following formats: Database-compatible - (.csv) Database-compatible – (.xls) Presentation-ready – Microsoft Excel (.xls) Presentation-ready – PDF 11

Customize a Table Format Collapse or expand groups of data in the table Reorder rows and columns Show or hide rows and columns Transpose rows and columns Reset table to its original view Modify Table Users can select the “Modify Table” option to use the various “tools”: Re-order rows and columns Show/hide rows and columns Collapse/Expand data categories Reset Table to original state Transpose Rows and Columns 12

Create a Map Create a thematic map from a table Customize the map by changing colors and transparency Customize the map by selecting boundaries and features to display Change the way the data is displayed on a map by modifying the number of classes and classing method Thematic Maps A thematic map can only be created when a user has selected from the Data Product Results to view a table in the Single Product view. When the user accesses the Map View Tab from a Single Product results page or clicks the “Create a Thematic Map” button, the system displays an Interactive Table View. The Actions toolbar button, “Create a Map,” is active and the page displays instructions prompting the user to select a data value and geography type to map from the Interactive Table View. Once the user’s selections have been made a “Select a Data Value to Map” confirmation dialog box is displayed to confirm the user’s selection. The user is given the option to select the “Show Map” button or the “Cancel” button. If the “Show Map” button is selected a Map page displaying a thematic map of the user’s selected geographies for the specified geography type is displayed fully on the map.   By default thematic map will use the natural break classing method, yellow to green color gradient and the number of classes appropriate for the user geography selection. The user can change the data value parameter, geography type and the data classing method once they are viewing a thematic map. The user can also perform all basic map (navigate map, identify, change map scale, find location and place map markers) and reference map (change map content i.e. show hide features, boundaries and labels) functions on the created thematic map.

Additional Capabilities English to Spanish Toggle Toggle from English to Spanish (only selected data products for Puerto Rico are available in Spanish) Collect Feedback Submit comments or questions about the system using a Feedback Form on the system Save/Load a Query Save your search query for future use Online Help Access help from various locations in the system Modify Table Users can select the “Modify Table” option to use the various “tools”: Re-order rows and columns Show/hide rows and columns Collapse/Expand data categories Reset Table to original state Transpose Rows and Columns Collect Feedback Users can submit comments or questions about the system using a Feedback Form on the system. The user can access the Feedback Form by selecting the Feedback option in the global navigation. Upon clicking the Feedback option, an overlay with the Feedback Form will appear. Submitted feedback is stored along with the user’s session information in the Feedback Database. The submitted feedback is then routed via email to the Bureau of Census (BOC) feedback system. Bookmark a Product “Bookmark” a product from the Search Results or Data Product Display page Save/Load a Query Users that prefer not to bookmark can opt to “save a query” instead A saved query can be loaded from the AFF Main Page Complex queries that are over size limitations will be prompted to “save a query” instead of a “bookmark” Download Products Download tables from the American FactFinder Products can be downloaded from the Search Results Page, the Data Product Display Page, and the Geographies “Map” Tab Data Products can be downloaded in the following formats: Database-compatible - (.csv) Database-compatible – (.xls) Presentation-ready – Microsoft Excel (.xls) Presentation-ready – PDF Print a Product Print a data product (table, map) from the system using your Internet browser print capability Formatted Printing will be available in a future release 14

Summary of Tools & Capabilities English to Spanish Toggle Users can toggle from English to Spanish Selected data products for Puerto Rico are available in Spanish Customize the Table Format Collapse/Expand Hide Rows and Columns Filter Rows Show Hidden Rows/ Columns Transpose Rows/Columns Reset Table Collect Feedback Submit comments or questions about the system using a Feedback Form on the system Bookmark a Product Bookmark” a product from the Search Results or Data Product Display page Save/Load a Query Save a search query for future use Download Products Data Products can be downloaded in the following formats: Database-compatible - (.csv) Database-compatible – (.xls) Presentation-ready – Microsoft Excel (.xls) Presentation-ready – PDF Print a Product Print a data product (table, map) from the system using your Internet browser print capability Download Products Download tables from the American FactFinder Products can be downloaded from the Search Results Page, the Data Product Display Page, and the Geographies “Map” Tab Data Products can be downloaded in the following formats: Database-compatible - (.csv) Database-compatible – (.xls) Presentation-ready – Microsoft Excel (.xls) Presentation-ready – PDF Download - Data Product The download of a single table is initiated from the Data Product Results Page table view. The default download format for tables is database-compatible CSV format. The fixed format, PDF, is not available (the radio button is grayed out) if the downloaded result will be greater than 5,000 rows. When the OK button is selected the application generates and downloads the file using the user’s Internet browser download mechanism. The download of multiple products is initiated from the Search Results Page. When multiple data products are selected for download, the system will display a Download Progress Overlay indicating the status of the creation of the download ZIP file. Once the downloaded items have been assembled into a single ZIP file, the Download Progress Overlay will display an active download button that the user can select to complete the download of the ZIP file to their computer. The system will permit only one download process to run at any one time.   Download – Maps (Reference & Thematic) The download of a reference map is initiated from the Geography Overlay Map Tab with the selection of the download button from the map tool bar. The reference map download overlay has the options to download a presentation-ready PDF file. All other download format options are grayed out when downloading a reference map. The overlay also provides options to select map orientation and to enter a map title. Once the OK button is selected the application generates a downloadable PDF in the user’s Internet browser. The download of a thematic map is initiated from the Data Product Map View Tab with the selection of the download button from the map tool bar. The thematic map download overlay has the options to download a presentation-ready file format or the option to download the tabular data used to create the thematic map in a database compatible file format. The presentation-ready file format is PDF which is the default download format. The overlay also provides options to select map orientation and to enter a map title. Once the OK button is selected the application generates a downloadable PDF in the user’s Internet browser. Download – Prepackaged Products The Prepackaged Downloads can be selected as single products on the Search Results Page or as one of the multiple product selections on the Search Results Page. When a single prepackaged download is selected from the Search Results Page by clicking the prepackaged product title hyperlink, an alternative Results Page will display. This page includes text describing the prepackaged download, followed by instruction to select the download button to initiate the download. The prepackaged download process does not include the display of the Download Overlay. 15