ENGM 742: Engineering Management and Labor Relations Session Eleven – 24 March 2015 Managing Through the Product Life Cycle

Product Life Cycle

New Product Strategies First-to-market Follow-the-leader Me-too Application engineering

Collective Creativity https://www.ted.com/talks/linda_hill_how_to_manage_for_collective_creativity

Creativity Techniques Include: Brainstorming Nominal Group Technique Attribute-listing Forced-relationships Mindmapping

Characteristics of Creative People Self-confidence and independence Curiosity Approach to problems Personal: loners, game players, creative writing

Kinds of People Needed for Technological Innovation Idea generator Entrepreneur Gatekeeper Program managers Sponsor or Champion

Problem Solving https://www.ted.com/talks/tom_wujec_got_a_wicked_problem_first_tell_me_how_you_make_toast

Engineering Problem Solving Approach Define the problem Collect and analyze the data Search for solutions Evaluate alternatives Select solution and evaluate the impact

New Product Development Stages Conceptual Technical Feasibility or Concept Definition Development Commercial Validation Production Product Support Disposal Stage

Concurrent Engineering Set of methods, techniques, and practices, that: Consideration within design phase of factors from later in cycle Produce design of processes Facilitate reduction of time required to translate design into products User ability to meet user’s needs

NIST Innovation Engineering Focuses on Creativity Customer Demand Meaningful Unique

The Relationship WOW Meaningfulness SOS WEIRD Uniqueness

Stimulus Response Model Stimuli Stimuli Eureka Stimuli

Diversity Multiplies Stimuli What do you think of ???

Diversity Multiplies Stimuli “beauty” “Vitamin C” “Rose Water” “Tango”

Osborn’s Creativity Principles Deferment of Judgment Quantity Breeds Quality

Related/Unrelated Stimulus Free Association Unique Idea Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.

Related/Unrelated Stimulus Free Association Unique Idea Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment. African Safari

Customer Problems as Stimulus Real Problem Meaningful Idea Student Parking

Customer Problems as Stimulus Real Problem Meaningful Idea Student Parking Stu Parking

From Weird to WOW SOS Weird Idea WOW Idea Breakfast with coffee, toast, cereal

From Weird to WOW SOS Weird Idea WOW Idea Breakfast with coffee, toast, cereal Lot’s of kitchen gadgets, No cupboards

Mind Mapping Related: Types of Customers Related: Occasions Breakfast Unrelated: Rock & Roll Ideas for New Type of Pizza Related: Occasions Unrelated: Smart Phones Breakfast

Innovation Engineering Problem, Promise, Proof

Customer Problem Frequent Small prob. Big Problem Product/Service Child Day Care Center

Customer Problem Frequent Small prob. Big Problem Product/Service Child Day Care Center Home Foundation

Foundation Float

Benefit Promise Promise Unique Item Features Why should I care Foundation Float

Benefit Promise Promise Unique Item Features Why should I care Foundation Float Dina’s Kitchen Prep

Numeric Promise: Why should I care Item Numeric Promise: Why should I care K-Flab Away helps you Lose weight

Numeric Promise: Why should I care Item Numeric Promise: Why should I care K-Flab Away helps you Lose weight TruGreen lawn care makes your yard look great

Planning Manufacturing Facilities Area selection Community selection Site selection Common errors

Area Selection Location of markets Location of materials Transpiration facilities Labor supply Location of other plants and warehouses

Community Selection Managerial preferences Community facilities Community attitudes Community, government and taxation Financial inducements

Site Selection Size of site Topography Utilities Waste Disposal Transportation facilities Land costs

Common Errors in Facility Location Analysis Labor cost miscalculations Inadequate labor reservoir Lack of distribution outlets Underestimated importance of taxes Purchasing unsuitable building

Layout Planning Definition Comprised of all activities involved in selection for and transportation routes among departments, processes, work centers, machines, and service functions.

Objectives of Layout Planning May Include: Minimize materials-handling costs Reduce congestion of personnel and material Increase safety of personnel Increase labor efficiency Improve morale

Objectives, cont. Facilitate communication and coordination Provide operations flexibility Increase quality of working life Others, such as Fung shui