Emma macdonald SPORTS AND CHALLENGE MANAGER 26TH APRIL 2017 CLIC Sargent Emma macdonald SPORTS AND CHALLENGE MANAGER 26TH APRIL 2017

Who ARE CLIC Sargent? UK’s Leading cancer charity for children and young people, and their families. When cancer strikes young lives, CLIC Sargent helps families limit the damage it causes beyond their health. History 1968 - Sargent Cancer Care for Children founded 1976 - Cancer and Leukaemia in Childhood (CLIC) founded 2005 - CLIC Sargent formed by merger Services Homes from Homes, Play Specialists, Nurses, Grants, Social Workers and more Today, 11 children and young people find out they have cancer. Our promise is that everyone under 25 with cancer, and their families, will get the support and help they need during their cancer treatment and beyond, including bereaved families living with emotional pain. We will fight tirelessly for children and young people with cancer, often when they feel they can’t. We do this individually, locally and nationally, so that they can focus on the important things, like getting well.

Charity partnership with Action challenge

CLIC Sargent are Charity Partners across all 5 of the Ultra Series Challenges. As Charity partners we sit alongside a maximum of 8 other charities per challenge.

Demographics

Gender 2016 * * Not in 2016

Gender 2017 (partial) * * Dropped in 2017

Age Breakdown

Benefits to clic Sargent

BENEFITS TO CLIC SARGENT Increased presence on all the relevant challenge websites & marketing materials Brand awareness Increase on participant numbers and repeats Popular with service users Discounted participant registration fees of 20% and other promotional campaigns for each of the challenges Event presence Increased retention – moving participants on to other areas of the charity

Marketing

MARKETING TIPS Challenges should be listed on an specific event page (rather than just a normal webpage) as it will appear on your event listings Warm Facebook ads Boosted Facebook posts Organic Facebook Ads E-blasts – hit that database of contacts Introduce real-life stories in between the more marketing focussed content of ads and e-blasts. These play an important part as a touchpoint in the conversion funnel

WALKS ON THE RISE 2011 2015 Source: JustGiving

Jogging for john

MAGIC MIKE TAKES ON 400KM FOR CLIC SARGENT Mike’s son John was diagnosed with Leukaemia (ALL) in June 2015, aged 6. With over two years of treatment currently left, John is still having chemotherapy every day and an operation every 3 months as part of his ongoing treatment regime. Hearing the diagnosis that no parent ever wants to hear, Mike said “Through everything, from day one to the current day, CLIC Sargent have been a huge help and support to us. They continue to be a daily help to us all, and will be a HUGE part of our lives for the duration of John's treatment”. Mike will be walking/crawling/dragging (his words) along the London 2 Brighton, Cotswold Way and South Coast Challenges in 2017 to raise funds for CLIC Sargent.

clicsargent.org.uk