Communications for Lawyers

Slides:

Advertisements

Similar presentations

Telling Your Story Through the Media

Advertisements

The Sales Presentation

MARKETING & BUSINESS DEVELOPMENT FOR LAWYERS Royal Faculty of Procurators in Glasgow Wednesday 1 st May 2013.

Andrew J. Chávez NMSBA - Master Board Member Candidate 2012 NMSBA Leadership Retreat.

The Admission Interview General Information Preparation Presentation & Impressions Conversation & Questions Tips, concerns, comments.

There are four distinct stages of Social Selling, which is the new way business development professionals are getting the edge. Embrace these steps, make.

By: Jessica Waters Exercise #1:

Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.

Public Relations 101 May 21, Understand how media operates to maximize success Build positive relationships with reporters Understand what’s newsworthy.

Communicating your Message through the Media. Overview This session will teach you to: – Respond to media requests – Communicate your message in interviews.

The Radio Interview Bianca Miglioretto Isis-International Manila, August 2006 Source: Ethnic Public Radio Training Program Public Broadcasting Association.

Selby McRae Dan Schlacter

Media Relations and Communication Campaigns AGCM 3142.

NCDENR Managers’ Forum: Media Relations. Why the Media are Important DENR’s small marketing budget Media provides a direct link to the public we serve.

4-H Media Relations 4-H Media Relations “Show Impact for Positive Media Coverage of 4-H” Lorna Norwood, Patricia McDaniels, Chuck Denney.

Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.

Media Communication. What is a Message? A simple statement Supports goals of your organization An idea you want to get across Not necessarily a “sound.

 YOU are the expert in planning, organizing, and distributing the story about your community and your new adventure with HTC!

Homeland Security and the Media Homeland Security and the Media.

Using Audio MCOM 257 April 10, 2009 The power of sound Think of the power of sound when watching movies –What would Star Wars be without this:

What should I do if journalists ask to interview me ? ‘Back to school’ training programme 30 September 2010 Dennis Abbott Spokesperson for Education, Culture,

Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success.

By: Tia Dabney.  In order to successfully pitch a story to a journalist, there a some important tips and tools you will need to better help the placement.

Talking To The News Media. WHEN A REPORTER CONTACTS YOU Get name, news outlet and phone number Find out why he/she wants to interview you, how interview.

Illinois Action for Children Media 101: Making the Press Work for You.

COALFIELD COMMUNICATIONS Working with the News Media Part 2 Laying the Groundwork - Getting Your Story Out.

South Dakota State University A presentation by University Marketing and Communications.

This material has been prepared by First Trust Portfolios L.P. for educational and informational purposes. Nothing in this material is intended to supersede.

Pick a topic, event or activity that you want the media to cover.

Working with the Media Office of Communications and External Affairs Florida Department of Education.

Tips and Techniques. Be prepared - Know the questions you will ask before you leave for the interview. This will involve doing background research on.

Chapter 13 - Media Management 1 Inviting Media Response: The Press Release  Present sufficient news  The news must be real news  The news must have.

But I’m a Project Manager… What Does PR Have to do with Me? Project Management Institute Honolulu Chapter Professional Development Day May 2, 2007.

Media training March 25, Lesson 1 Don’t mistrust the media.

Public Speaking – Toastmasters Competent Communication

Social Media August 2014.

Media Relations for Corporate Counsel

How you know what you’re doing is working… or not working.

Media Training 9 Mar Follow Naval Surface Forces on

FREE Publicity! Media Attention For Your Business

How to find your Dream Internship?

Getting Your Message Out There

Client Development Strategies For Your Ethics Practice in a Stormy Economy.

Skills for change Hot off the press! How to get media coverage.

Getting the Word Out About WOC Nurse Week:

MEDIA RELATIONS.

The 5th Self-Publishing Conference

Handling the media and getting the message across

Helpful Tips Regarding Twitter for Construction Marketing.

Online marketing is undoubtedly a great way to grow your business and generate more profits. The latest statistics confirm that a huge number of people.

Time to Start Networking

Lesson 17: Learning Goals

The Ethics of Social Media

Employability Skills Communication.

Message Management.

How to write an effective press release: workshop plan

GPOA Basketball Training/Philosophy

Meeting the Media.

Prof Annie Brooking.

Branding, LinkedIn & Managing Your Online Presence

HOW TO GIVE AN EFFECTIVE POLICY BRIEFING

Next Generation Media Training

Presentations: Structure and organization

1. A traditional crisis CRISIS

Working With the News Media

Best Useful Social Media Tips For Online Reputation Presented By:- Abhinav Shashtri.

Introductory Cold Calls

Media Training 101: Tips for Mastering Media Interviews

ACBO Administrators Media Relations Workshop

Unit 3: Life skills required to adapt to change as part of healthy lifestyle choices: initiate, build and sustain positive relationships and importance.

Presentation transcript:

Communications for Lawyers Meredith Z. Avakian-Hardaway State Bar Association of North Dakota June 15, 2017

3Ps Purpose To help lawyers effectively communicate with the media (proactively and reactively) Process Share media relations tips and best practices Product Useful and practical tips to help lawyers properly prepare for media inquiries and earned news coverage

Check-In Questions How many of you consider yourselves professional communicators? Who here has been interviewed by a reporter? TV, radio and/or print? Do you know what to do when a reporter calls you? Would you like earned (and/or paid) media coverage?

Professional Communicators vs. Communications Professionals

Put Your Best Foot Forward… …Not in Your Mouth

Know Your Resources

How media savvy are you? Do you have media monitoring set up? Google Alerts is a free resource! Set it up for your name, firm, law practice, etc. if you haven’t already done so. Do you have a (strong) presence on social media? Do you have credible relationships with reporters? Do you follow news related to your firm/employer, practice area or industry? Do you know what to do when you get a cold call from a reporter?

How do you market yourself? Awards Expertise Credibility Prominence Media exposure Social media

Reactive

How to Handle Cold Calls First make sure you get the name of the reporter, their media outlet and their contact information. Restate the inquiry and take note, so you’re sure of what they are asking. For comment or background? Do not answer their question(s), but ask for their deadline and state that you will get back to them. Engage your PR/communications/marketing expert (and leadership, if appropriate). Respond to the reporter with the appropriate information/message. “No comment” is never acceptable.

PRoactive

You got the interview! Now what? …

MZA’s Top 10 Communications Tips

Remember, preparedness begins with PR! Come Up with a Game Plan Use the 3P’s Create top three talking points Be prepared to stick to them! Read the latest news on the related subject matter Educate yourself on any curveballs and prepare Never say “No Comment.” Remember, preparedness begins with PR!

Know Your Audience

Don’t Read

Avoid Using Acronyms / Jargon

Listen

What You Don’t Say Says More

Watch Your Emotions

PRactice

Trust the PRos

Watch Your Time

Questions?

Meredith Z. Avakian-Hardaway meredith.avakian@gmail.com @MZApoetry