The Plan – 2013 - 2016 connecting leaders, advancing associations

Who We Are About 315 Association Execs (individual members)-including Honorary Execs, Retired Execs >210 Corporate Members 3 whole student members Since instituting the tiered dues, we grew from 540 to over 570, but experienced a slight dip from 2014 to 2015 to 535. Of the association professionals: Slightly more than half are female More than 36% work for staffs of 11 or more employees More than 140 are CEOs. 78 are active Certified Association Executives (CAEs) Higher concentration of c6’s than c3’s and many c3’s are not philanthropic

GSAE’s Mission & Core Values To advance the profession of association management and to enhance the professionalism of association executives. Professionalism Community Leadership (personal and organizational) Model of Innovation

GSAE’s HEDGEHOG (focus) Creating meaningful and diverse opportunities that allow members to connect with each other

GSAE’s Vision All GSAE members feel a true sense of belonging and engage with the association and with each other in ways that are meaningful to them. When asked, they can articulate to others the value of their GSAE involvement both in terms of personal and professional benefits.

GSAE’s Brand Position GSAE is the best place for Georgia-based association professionals and suppliers to form meaningful connections with peers (all connections, all the time).

Promoting Meaningful Connections Committees , TFs and WGs Shared Interest Groups (SIGs) Peer Connections & Table Hosts Membership – Engagement & Recruitment – Amy Member Orientation Meet & Greet Professional Development Silent Auction Supplier Council CAE Study Group Web Warriors - Wendy Ambassadors Small Staff Emerging Professionals – Jacob and Julia Communications - new Government Relations YourMembership.com User Group/Tech Philanthropic – new Teleworking – coming soon During the 2016 GSAE Annual Meeting in Athens - We (I) tweeted 17 times We had 79 likes on our tweets We had 13 retweets We were mentioned in 31 tweets The #GSAEMeeting was used in 97 tweets   Estimated reach of the GSAE tweets using twitter analytics was more than 13,000

GSAE’s Brand Promise GSAE’s supportive community and excellent resources help members at all levels maximize their potential (career paths and professional development remain key values).

Maximizing Member Potential Opportunities Exploration and Experimentation Annual Meeting Webinars, workshops Leadership Academy Online resources CAE Study Group Luncheons Benchmarking Reports Delivery Online Traditional Peer to Peer CE tracking Career path resources through GSAE & ASAE

Expanding Your Network A. Build more dynamic, personalized member profiles B. Imposed Interaction A. Build more dynamic, personalized member profiles Profiles - searchable and skill-based Social media accounts B. Imposed Interaction Carpools “Remote working day”

Building New Skills A. Events Promotion & Gamification B. Content Delivery C. Video Production D. Trade Show E. Annual Meeting A. Events Promotion & Gamification Social media, Millennial & social events, points & gaming B. Content Delivery Individualized, food trucks, edutainment C. Video Production GSAEtv, video learning platforms, marketing D. Trade Show Community, experimentation E. Annual Meeting Apps, push notifications, engagement

Solving Today’s Problems A. Create an “expertise exchange” B. Online Portal C. Apps & Website Create an “expertise exchange” Virtual bartering system B. Online Portal Library of documents, videos and effective practices C. Apps & Mobilized Website Daily association hint Mobilized website

A. Appoint Governance Task Force B. Member Orientation /101/ Roadshows Learning by Leading A. Appoint Governance Task Force B. Member Orientation /101/ Roadshows Evaluate governance structure Short-term, episodic engagement Investigate open sharing platforms Tecker Outline

Advancing Your Career A. Leadership Academy- Julia and Tangela B. CAE Study Group Participants Licensing Sustainability options Sponsorships Video learning management system

A Few 100th Anniversary Ideas Retrospective 100th Anniversary Task Force Framed with the future Speakers Roundtables 100th Anniversary Task Force Framed with the future To Gala or not Gala in Macon/October 100 Movers & Shakers Must be IN and working IN our community Individuals and Corporate Suppliers Published criteria Nominating process Determine final arbiter

Expanding Your Network Building New Skills Solving Today’s Problems Learning by Leading Advancing Your Career We are connecting leaders, advancing associations