#ConnectedHomeHuman&Habitat The #ConnectedConsumer and the #ConnectedHomeHuman&Habitat Alexander Vulkanovski @avulkan https://au.linkedin.com/in/avulkanovski

What is #IoT? The beginner definition = (Forbes) "Basically any device with an on and off switch that is connected to the Internet (and/or to each other)” The intermediate definition = (Gartner) “the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment” The complicated definition = (IERC – European Research Cluster on the Internet of Things) “A dynamic global network infrastructure with self-configuring capabilities based on standard and interoperable communication protocols where physical and virtual “things” have identities, physical attributes, and virtual personalities and use intelligent interfaces, and are seamlessly integrated into the information network”

WHY WHAT HOW WHEN WHO

IS THE #CONNECTEDCONSUMER? ACCAN’s 6 key principles of a Connected Consumer1: access to voice and data services affordable standardised accessible to all consumers engagement with online services digital literacy and empowerment WHY WHAT HOW in the context of IoT... consumer of smart products = traditional ‘consumer’ consumer of smart cities = citizen consumer of e-health services = patient consumer of smart cars = passengers consumer of consumer data = vendor?! WHEN WHO IS THE #CONNECTEDCONSUMER? [1] https://accan.org.au/our-work/policy/1245-the-future-of-consumer-focused-communication-services

2020 WHY WHAT HOW WHEN WILL THIS THIS OCCUR? WHO Past, present & future of data ecosystems1 WHY 50 billion (Cisco) 30 billion (IDC) 28 billion (Ericsson) 20.6 billion (Gartner) By 2020 in Australia… Estimated $116 billion value (Comms Alliance) ~29 connected devices per home (Telsyte) 37% smart wearable adoption (Telsyte) WHAT IoT IoT HOW WHEN WILL THIS THIS OCCUR? IoT WHO [1] Carolyn Nguyen, Ph.D., Director, Technology Policy Group Microsoft (FTC Internet of Things Workshop) (19 November 2013)

WILL #CONNECTEDCONSUMERS CONSUME? Personalised marketing WHY WHAT More interactive e-commerce HOW WILL #CONNECTEDCONSUMERS CONSUME? Ric Merrifield, Harvard Business Review: “You can know when customers enter your store, how long they are there, what products they look at, and for how long… …Then you can view that data by shoppers’ age, gender, average spend, brand loyalty, and so on” WHEN Smart retail WHO

ARE THE CONSUMER ISSUES? HOW Efficient home & habitat Insurance implications Freemium IoT services Serviceability Will each ‘thing’ need updating? When will it be obsolete? How will they be powered? Do I have the cognitive bandwidth for all of this?! WHY Affordability WHAT ARE THE CONSUMER ISSUES? Interoperability Consumer protection HOW Will my ‘things’ communicate? Will they have network connectivity? Will they interconnect? Complex liability & responsibility chains Liability for faulty software? Autonomous transactions Privacy & security WHEN Accessibility Children Elderly Chronic disease sufferers People with disabilities WHO

#IoT is unlikely to create new issues… …but it will exacerbate pre-existing issues: WHY SHOULD WE CARE? WHAT Scale – more data points, more ‘things’ online, more security vulnerabilities, more opportunities for quantifying tasks Method – new methods of data collection (e.g. smart things, wearables, wireless sensory networks, connected car) Reach – digital access to more intimate data than ever before (home, car, body) Nature - covert collection, automation, machine learning Depth – synergetic effect (the creation of an [Internet of Things] that is greater than the simple sum of its [things]) HOW WHEN WHO

Five #ConnectedConsumer Recommendations Stay informed, know your device & choose uses carefully Protect your privacy & security Avoid communication breakdown Build a smart home that is manageable, serviceable and user-friendly Know your consumer rights, and limitations

More consumer issues: Google it… www.accan.org.au/our-work/research/1154-home-tweet-home or Google it…

Thank you Alexander Vulkanovski @avulkan https://au.linkedin.com/in/avulkanovski