Social media at seed

Our approach Social media is not only a marketing tool, it is a way for SEED to build relationships with ALL stakeholders – students, families, donors, teachers, partner organizations, etc. It should reinforce our brand, which keeps a constant focus on serving traditionally underserved students and their families through college completion. It’s just one way to share our story and to engage others in a dialogue about our work.

What we share Updates Upcoming events Status updates – the who/ what/ where/ when/ why of the work that’s happening on the ground Individual Stories Student spotlights/successes Staff spotlights Program Elements Statistics highlighting our success Partnerships we’ve forged Examples of SEED staff as experts – panels, talks, publications, press Showing what makes SEED unique

What we share by topic Student Recruitment Application Deadlines Open House Dates Status Updates – any positive activity that’s happening on the ground Partnerships Teacher Recruitment Job Openings Staff spotlights Other Student spotlights Program statistics Good PR – articles, video, etc. External What’s new in South Florida education landscape? Inspirational messages

Twitter topics & examples Interviews as they’re happening: Excited to see NBC6 covering our open house in Little Haiti. Check it out tonight at 8p! Application Deadlines – At least once a week, more as we get closer to deadline Two months left for rising 6th graders to apply for SEED Miami. <application link> Have you applied to SEED Miami yet? Three weeks left to apply. <application link> Four days left…. <application link> Status Updates – Program/ Legislation Excited for home visits in Little Haiti today! Thank you @JebBush for talking about SEED today! Thank you for helping us make history @OurKids (with a picture)

Photos to consider Construction Events Staffs engaging with students/families Photos of the community (in posts about that community) Partner organizations/ people Board members Meetings with Kara/Tia/staff Other workplace photos People wearing/using swag Set-ups at events (the banner/table setup with post about the event itself)

What these look like Pictures with quotes Infographics Links to articles Links to SEED-produced videos Quick updates attached to pictures Photo albums from events Sharing other organizations’ content Questions

General best practices for Posting Timing Twitter – 4-5 times a week; schedule weekend posts* Facebook – 2 to 3 times a week* Instagram – 2 to 3 times a week Content Create DIVERSE content—a mix of articles, photos, video, etc. Tap into trending topics like College Acceptance Day, Teacher Appreciation Week, etc. Provide explanations of what you’re sharing! Your audience might not know what they’re looking at. Don’t just say WHAT is happening—explain what it shows about our model. Connections Link to articles in your posts Tweet @ someone if they’re involved in the post Post calls-to-action (Donate! Apply! Read! Watch!) Remember! Quality is more important than Quantity! It’s better to have 2 amazing posts than 4 boring ones . *If you can avoid it, don’t automatically post to Twitter from Facebook. Your pictures won’t show up.

General Guidelines for Posting (cont’d) BIG NO NO’s – please do not: Post anything confidential about SEED. Post controversial content, links, or articles. Post anything negative about another person or organization. Post a student’s last name (first names only) Post any content, link, or article that is not in-line with SEED’s mission. Comment on a negative post (about SEED) on another user’s wall. We do not participate in online arguments.

resources Your SEED Brand! (password: IMTEAMSEED) Canva creates beautiful graphics for free. You should use your own pictures and SEED logos and colors and keep graphics simple. Hootsuite lets you build a bad-a** dashboard to monitor your social media accounts, and it also lets you schedule posts in advance. (Note: on Twitter, then, you won’t be able to see pictures; it will take you to a link.) Also, Twitter and Facebook both have great analytics pages. Check them out often to see what’s sticking!

and now…… The seed social media wall of fame Great storytelling, has a quote, high-quality video. Shows our model at work, nice action shot!

The seed social media wall of fame Highlights the program, multiple photos, calls out the program partner Love the question, great photo, compelling call to action.

The seed social media wall of fame Unique way to tell the SEED story, simple graphic, great photo, part of a campaign. And Bryon engaged with this! Beautiful.

The seed social media wall of fame Snazzy tagline, simple, powerful graphic with key info and call to action. Great photo, good interaction, love that it starts with a question.

The seed social media wall of fame Good explanation, great that there are students and staff Dope Twitter tagging and great photo!

The seed social media wall of fame SEED MD got Wes Moore to post on their behalf! YES. Great write-up, great photo.