ADVANCED MARKETING a.a. 2014-2015 Group: FAGIANS Antonaci Andrea Correzzola Gloria Del Duca Salvatore Jarcewa Anastazja Martino Antonino

About Toto TOTO is Japan’s leading producer of sanitary ware. Its technological innovations and high standard of quality have made it an iconic and much-loved brand in Japan and, with European consumers demanding, an ever-more luxurious and fulfilling bathroom experience. TOTO's life-enhancing Clean Technology is set to revolutionise Europe.

History 1917: The company is established by Kazuchika Okura under the name of TOYO TOKI CO., Ltd., which is later renamed to TOTO. 1946: TOTO begins to manufacture metal fittings and faucets as well as ceramics 1964: Toto creates prefabricated bathrooms for the 1044 in Tokio’s hotel New Otani, opened for the Olympics. It is the first time in which Toto shows the ability to combine technology and design. 1977: Toto starts to follow an internationalization strategy creating a factory in Indonesia; during the 90’s Toto will start to trade in USA, China and other Asian countries. 1980: Toto launches the Washlet, which becomes a Japanese cultural and commercial sensation 1993 till now: Toto is focalizing on developing its Clean technology launching Neorest and Hydrotect , a patented photocatalytic technology.

Products Washlets: The WASHLET is TOTO’s signature product. The WASHLET has improved hygiene standards with its warm water cleansing system and through recent developments in air purification, automatic functions and more.

Products Bidet: Toto creates bidets to ensure impeccable hygiene in the bathroom. The Wallhung bidet fixes to the wall unobtrusively, while the Pedestal bidet takes a more conventional form.

Products Showers: Toto creates showers with maximum comfort and minimum water consumption. The range of products meet the needs of all the kinds of customers, for people who shower to relax, to invigorate or simply to get clean.

Products Washbasins: The washbasins offered in these TOTO product ranges cover the spectrum from basic to luxurious.

Performance indicators In the last three years sales increased from ¥433,558M in 2011 to ¥476,275M in 2013. During the 2012 the net sales increased by 4,4% and during 2013 by 5,2%. *Net sales in millions of Yen Source: Toto corporate report 2013

Performance indicators As it is possible to see from the exhibit, the Return On Equity increased more rapidly than the Return On Asset. Its figure increased from 2,8% to 8,8% from 2011 to 2013. ROA increased from 1,3% in 2011 to 4,3% in 2013. Source: Toto corporate report 2013

Vision, Mission and Values High quality standards of the products willing to innovate to differ from competitors Clean Technology Vision New products friendly to enviroment to get access to new target markets Willing to change the idea people have about bathroom exporting japanese culture Values Innovation Excellence Saving natural resources Well-being

The Clean Technology The future of the bathroom Enviromental benefits Clean Technology is one the most important driver of Toto, and the main source of its competitive advantage and differentiation from the competitors. What is clean technology for Toto? The future of the bathroom Enviromental benefits Toto embraces technology in the pursuit of cleanliness. Toto has an holistic view of saving planet: from conserving energy and water to reducing pollution in the air during the production process. All of these features are sustainable. The key to a better lifestyle Make time spent in the bathroom more fullfilling. A guiding principle Since its founding in 1917, TOTO has worked towards an ideal of cleanliness and comfort with technology becoming ever more integral to achieving it. A design philosophy Toto discreetly incorporates Clean Technology into its products with a sophisticated eye for design. Every product facilitates easy, comfortable usage for every potential user

Vision, Mission and Values Mind Price Quality Comfort Rationality High standard of hygiene Heart Brand Design Exclusivity Experience Spirit Enviromental committment Attractiveness of japanese culture

Value-Based matrix Mind Heart Spirit High quality product Top bathroom design Clean technology Profitability «Design for Asia Awards 2013» Global enviromental vision Be innovative Toilets boutique A new bathroom experience Mission Vision Values

Sources http://gb.toto.com/ Toto annual report 2013: http://www.toto.co.jp/company/profile/library/pdf/report2013_en.pdf Thank you