Presentation that sells a new idea

Idea to Sale Own the idea Sell an idea as feature (distinct feature) Example: 2003: Seachange Technology introduced a new idea to structure video storage by using ring pattern instead of liner pattern. Use your ability for selling

Step by Step preparation Write it down Get a review Who will benefit? Contact companies Is it original? Has audience heard this before? How risk averse is the audience? Is idea audience focused? Example Get your idea patent

We have a new product just out this month We have a new product just out this month. It would be a great idea for you to buy it now. It is a sales pitch. Define the idea in terms of your audience’s experience, not in product details.

How to sell a new idea? Send a short proposal of your new idea to an interesting party Do a small test run of your idea Manufacture samples Present yourself in a professional manner Be excited and confident about your idea

Presentation for selling a new idea Get the attention of the audience Tell the idea originating story Tell the story of your own conversion Sharing your own problems Ask for idea amnesty (Please let me take the next five minutes to lay out the idea completely. After I do so, I will be glad to answer your questions.) Explain the idea clearly, simply and briefly

Presentation for selling a new idea Offer proof in favor of idea Newspaper articles Quote a recognized expert Technical evidence Surveys Answer concerns or objections Shift the dialogue to implementation (From “should we do this” to “how can we do this?”) Modification according to audience