No Media Outlets or Reporting Allowed in this Session This PPT has been editted Thank you

Major League Baseball and Millennials X MLB Team Major League Baseball and Millennials

Jake Baumgarten Alexis Beauford Ryan Bogar Morgan Kerlin Kayli Miller Scott Stewart

Innovation Consulting Community Major League Baseball and Millennials Providing consultation to Team X Generate promotions to reach millennial consumers Construct 3-6 ideas to present to X Marketing and Client Services teams In-person presentation at X Stadium in April

Our Client - X - X campaign - #X in MLB TV ratings - #X in attendance across all leagues - Klout score: XX

Target Demographics The X have fans in X Increase millennial involvement through social media and in-game activities Current Overall Fan base: X Millennial Fan Base: XXX There are approximately X million users on Twitter monthly Users are primarily ages X-X

Current Sponsors X Marriott Hotels Alcohol Auto Parts MillerCoors, X, X Auto Parts X and X

Purpose of Promotions Millennials are most easily engaged on social media Millennials tend to enjoy going to events and outings in larger groups Millennials are more likely to purchase items if they are offered at a discount or packaged with other items Millennials are attracted to large, social atmospheres

Wet n’ X Objective of Promotion: Primary Target Market: Attract fans to generally low-attended games in the hot summer sun Primary Target Market: Millennials (ages 21-30) living in the X city area Secondary Target Market: College students home for the summer Length of Promotion: One-game event Benefit to Team: Increases ticket sales on typically low-attended games

Wet n’ X Miller Lite Pool Party Potential Sponsors Set up pools in a X Stadium parking lot Rent out pools like suites Miller-Lite (or other sponsor) sponsored barbecue after pool party/before game Potential Sponsors Alcohol Vendor, Towels, Food, Pool supplies, Chairs, sunscreen Phone video could follow to post on social media platforms (Twitter, Facebook, Instagram, Snapchat) Marketing Medias Social Media, In-Game PAs, Grassroots (Power & Light District), Radio

Tee Shirt Design Competition Objective of Promotion: To engage the fans across social media platforms Primary Target: Millennials active on social media Secondary Target: Local artists or individuals with knowledge of graphic design Length of Promotion: Weekly voting on social media over the course of a month Benefit to X: Increase interaction with fans on social media

Tee Shirt Design Competition Social Media Exclusive Promotion Can leverage multiple platforms (Facebook, Twitter, Instagram) X fans will design a “Raised X” t-shirt and submit the designs The top 10 designs will be voted on The winning 3 will be featured featured during the next season on T-shirt Tuesdays (once a month throughout the season)

Tee Shirt Design Competition

Suite For A Seat Objective of Promotion: Primary Target: Offer a suite ticket for the price of a field box ticket (price varies depending on which game) Primary Target: Consumers active on social media get a first chance at “exclusive tickets” Secondary Target: Those looking to go to the game but not sit out in the blazing heat Length of Promotion: Meant to be a flash sale because the uncertainty of schedule and ticket sales Benefit to Team Fill empty suites

Suite For A Seat Potential Sponsors: Price Chopper There can be a coupon on the back and the promotion could be “The suite’s price has been chopped” Social media followers can have first notice to discounted suite prices Food offerings could include lower-tier items: hot dogs, popcorn, soda

Snapchat Scavenger Objective of Promotion: Primary Target Engage fans on Snapchat throughout X Primary Target Millennial fans Secondary Target Snapchat users Length of Promotion One afternoon (possibly multiple, if successful) Benefit to Team Increase engagement and awareness of X Snapchat

Snapchat Scavenger: X staff places 8-10 mini X crowns in famous spots around X and gives clues via Snapchat as to where they are Power & Light District, Union Station, Crown Center, etc. First fan to find the X (and staff) wins two ticket vouchers for select matchups Can post pictures of winners on other social media sites (Facebook, Instagram, etc.) Potential Sponsors: Open to any sponsor Can create a filter on the ‘clue’ that incorporates sponsor

Spring Break with the X Objective of Promotion: Primary Target: Connect collegiate millennials to the team Primary Target: Millennials Secondary Target: Families Length of Promotion: Sold or promoted as a one week package Will run for the duration of spring training Benefit to Team: Generate additional revenue from Spring Training Activities

Spring Break with the X Ticket packages available for spring break weeks throughout March for millennials to enjoy spring training with a group of friends Encourages fans to follow the team from pre-season to post-season Potential Sponsors: Hotels, Airlines, Car Rental, Restaurants Major college spring breaks run from 3/11 - 4/3 (3 seperate week packages)

Car Care Package Objective of Promotion: Primary Target: Connect consumers with auto-aftermarket sponsors Primary Target: College Students Secondary Target: Car owners/parents of car owners Length of Promotion: One game promotion, multiple games throughout the season (College Nights) Benefit to Team: Incorporate auto sponsors to attract college student, collect contact info for sales team

Car Care Package Giveaway package to students who take their cars to college Includes tire pressure gauge, jumper cables, and other automobile necessities Run during college nights at X Stadium X-State, Advertised in PA announcements and on scoreboards Telling fans to register by end of 5th inning Fans sign up at table on concourse Receive text during 7th inning if they win Sponsoring auto company coupons on back of tickets Encourages fans to visit sponsor location

Travel Like X Sweepstakes Objective of Promotion: Give fans a once-in-a-lifetime experience to foster a lifelong love of the X Primary Target Young adults Secondary Target Fans of any age Length of Promotion Month long entry window, promotion lasts one short away stand Benefit to X Provides contact information for sales team and promotes fan loyalty

Travel Like X Sweepstakes Win opportunity to spend a road trip with the team Weekend long road trip Fly with X players, stay in hotel, attend batting practice and games Team and players become more accessible to fans Potential Sponsors Hotel, airlines, banks, etc. Promoted through multiple platforms X website, social media, and in-game PA reads

Questions?