Review of Short Courses and proposed plan ahead Short Courses (1-3 days) Review of Short Courses and proposed plan ahead 27 July 2015

Strategic Position and Role Not currently offered – developing concept Would sit between ‘free’ Knowledge Groups / Seminars and the fee-paying Law and Development Training Programme Intended to be financially self-sustaining Development of A4ID’s thought leadership – consistently linked with SCAS Visibility of A4ID within legal firms Opportunity for informal interaction of Legal and Development Partners

Structure Timetable Introduction and outline Legal context Application examples Case study Timetable 6 x 2hr training sessions 2 x 1.5hr case studies 1 x 1hr open discussion Lunch and coffee both days

Proposed Schedule 1 Short Course / 2 months 2 days duration – Saturday & Sunday Simple starting point for concept development Primarily directed at working professionals Months to be adjusted based on UK holidays etc   Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Short Course

Potential Topics Sustainable Development Goals – all Sustainable Development Goals – Goal 16 UK and global legal implications UK and global business implications Aspects of Pro Bono

Target Audience Tier 1 Tier 2 Tier 3 Lawyers from Legal Partner firms Lawyers from non-partner firms and organisations Tier 2 Law students Personnel from Development partners Tier 3 Personnel from non-partner NGOs Business Community General Public

Marketing & Communications Targeted Audience Reach Tier 1 Internal website updates and alerts. Direct contact with partners and key contacts for internal distribution. Lawyers from Legal Partner firms Lawyers from non-partner firms and organisations Tier 2 Google search priorities, Law Society, Campus newsletters, Eventbrite Law students Personnel from Development partners Tier 3 Personnel from non-partner NGOs General Public Business Community

Responsibilities A4ID Learning Department

A4ID Learning Department – commitment

Invite speaker / DPs and attendees 2 months prior Publish schedule 3 months prior Invite speaker / DPs and attendees 2 months prior Planning meeting Confirm venue Eventbrite event & marketing 1 month prior Email attendees Update marketing Create event schedule 2 weeks prior Topic Research Collate material Confirm logistics - venue 1 week prior EVENT

Competitor Analysis Analysed comparable events (1-2 days, non-accredited, broadly targeting legal sector) Events >1day long are most often fee-paying. Events <1day are most often free. Fees range from £7.5/hr to £53/hr. Average cost of 7 comparable offerings is £29/hr – (average is not useful information)

Competitor Analysis Limited pool of organisations offering similar courses. Organisation Individual Membership Representative Sample Events Hours Member Cost Non-M Cost Target Audience Member cost/hr lowest Non-M cost/hr highest BIICL 3 £30 - 160 ICSID Treaty at 50 8 60-195 100-325 Forum members 7.5 40.6 BIICL 2 Short Course: International Law 28.5 360 600 Prospective Int Law practitioners 12.6 21.1 REDR NA 5 day course - managing crisis 40 560-1354 Humanitarian 14.5 33.8 BIICL 1 Short Course: Human Rights for Business People 126 210 Business individuals 15.8 26.3 Oxford University Economics of Climate Change 6 125 General 20.8 A4ID (Proposed Position) £30-100 Example Short Course 15 225 300   15.0 20.0 Central Law Training 1 Back to Basics - Discrimination 450 Lawyers 35.0 75.0 Central Law Training 2 Charity Land Transactions 3 120 280 40.0 93.0 Trustlaw Social enterprise and impact investing 610 Law Society Development Masterclass: (Various) 7 370 52.8 Bond Group Various 2 day courses on development 225-495 580-645 Development 43.0

Proposed Initial Positioning £225-300 per event (£15-25 / hr) as a goal.

Plan Ahead Internal analysis guided by this presentation Focus group with Legal Partners Analysis of Focus Groups Feedback Survey of Tier 1,2,3 potential attendees – topic interest, scheduling and willingness to pay etc. Planning Launch

Focus Group A4ID training in general Specific focus on “short course” concepts and Knowledge Groups Organisation Focus Group Invitee Allen & Overy Helen Rogers and Hayley Jones DLA Piper Amy Heading Mayer Brown Heidi Newbigging Ashurst Claire Fourel (cc Sarah Morton-Ramwell) Pinsent Masons Dhan Vekaria (+Kate Fergusson?) White & Case Sophie Orr Clifford Chance Tom Dunn Linklaters Meera Dadia and Elsha Butler Weil Rob Powell Norton Rose Fulbright Ian Pegram CMS Emily Catterwell BWB Stephanie Biden