Opportunities in Business Intelligence BP15i Opportunities in Business Intelligence Bob Baker Director, BI Partner Strategy SQL Server Marketing Worldwide Partner Conference

BI Partners are the “Best Partners” The Big Picture Business Market The Vision The Microsoft approach to BI See it! The Opportunity Revenue Learning Discussion

The BIG Picture

Market Trends & Business Drivers Top Executive Priorities 1 2 3 4 5 6 7 8 9 10 Business Intelligence Enterprise Applications (ERP, CRM, and others) Servers and storage technologies (virtualization) Legacy application modernization Collaboration technologies Networking, voice & data communications Technical infrastructure Security technologies Service-oriented applications and architecture Document management Top 10 Technology Priorities 1 2 3 4 5 6 7 8 9 10 Business process improvement Reducing enterprise costs Improving enterprise workforce effectiveness Attracting and retaining new customers Increasing the use of information and analytics Creating new products or services (innovation) Targeting customers and markets more effectively Managing change initiatives Expanding current customer relationships Expanding into new markets and geographies Top 10 Business Priorities Source: Gartner EXP (January 2009)

BI Software Market… Big & Growing! …market reached $8.0 billion in software license and maintenance revenue. The BI market grew 2.5% in 2009 as compared with the -0.9% growth for the overall information and communications technology (ICT) market. Source: IDC (Jun 2010) Worldwide Business Intelligence Tools 2009 Vendor Shares

PRISM FY11 4/16/2018 The Vision © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft BI Vision BI for Everyone BI for a Few

Microsoft BI Vision & Strategy Leveraging What You Already Know Microsoft BI Vision & Strategy BI for Everyone Familiar Collaborative Managed

Bob Baker Director, BI Partner Strategy SQL Server Marketing 4/16/2018 4:27 PM BI for Everyone demo Bob Baker Director, BI Partner Strategy SQL Server Marketing © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SQL Server 2008 R2 BI Technologies

“Calculating expected ROI before promoting this project showed 1000% more benefits. And we can safely assume the payback period to be one year after the application to enterprise-wide business division has been completed.” Jo, Dong-Geun Deputy Manager, Samsung Electronics “By using the Microsoft BI tools, I was able in 20 minutes to create an analysis that had been on my ‘to do’ list for two months. ” Matt Sherriff Data Warehouse Development and BI Manager, Customer Value Management Customer Examples “Our analysts can do anything with Excel, so integrating Excel as a front end for our BI infrastructure is extremely popular. It makes it easier to explore the huge wealth of data we have in our 17-terabyte data warehouse” Dan Zerfas Vice President of Software Development “We’re making the best use of investments that we’ve already made …. Aside from the up-front cost savings, we’re realizing maintenance savings of $500,000 over a three-year period” Bill Gross Senior Manager, Business Intelligence Group

BI Partners are the “Best” Partners EA Collaboration Microsoft Field App Plat

The Opportunity

Real Deal Sizes Deal Size Sales Cycle Gross Margins Typical # Users Typical(*) Investment Typical(†) mix Services/Software Small $78K - $400K 5 mos. 42% 175 users $10,000 90%/ 10% Medium $500K - $1.5M 10 mos. 42% 700 users $22,000 50%/ 50% Large $1.8M - $5M 16 mos. 47% 1,300 users $65,000 75%/ 25% UPSELL  65% deals involved integration of SharePoint services MARGINS  Demand premium bill rates & manage cost of sales Average deal size across 30 BI deals during 2009 $1.163M * Based on (a) $1,000 oppty value associated with 1 day of billing , (b) pre-sales investment only Ϯ Services including professional consulting/expertise – SW including both custom developed applications and ISV off the shelf software Source: Cascade Research 2010

BI Opportunities: From Products to Solutions Reporting and Analysis Analysis Services Cube Development Dashboard design and development Customization and deployment of reporting solutions Broad deployment to multiple business groups Data Warehousing Integration of disparate data repositories Line-of-business integration into existing solutions Standardization and cost reduction through replatforming

YOUR FEEDBACK IS VERY IMPORTANT TO US 4/16/2018 4:27 PM YOUR FEEDBACK IS VERY IMPORTANT TO US Submit your Session Evaluation for a chance to Win! www.digitalwpc.com/evals ASUS Notebook PC WPC 2011 Conference Pass Microsoft Lifecam HD-5000 Win a chance to spin the prize wheel! Located in the Microsoft Partner Network Expo Booth #484 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Get Connected With Microsoft® Pinpoint™ 4/16/2018 4:27 PM Get Connected With Microsoft® Pinpoint™ Connect with customers who need your applications and services Customers visit Pinpoint daily looking for partners. Are you there? Complete profiles are 10x more likely to get prospects Be automatically entered to win — act by July 31 Create a new company profile Create an application or service profile, or Get a customer review Enter to win your choice of one of FIVE prizes! Multiple winners! More details at www.Pinpoint.com/GetListed © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4/16/2018 4:27 PM © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4/16/2018 4:27 PM © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.