BLACK HERITAGE SOCIETY Presents 34th Annual Original MLK Parade & Holiday Weekend Celebration JANUARY 13, 14, 15, 16, 2012 *PARADE BEGINS DOWNTOWN HOUSTON 10AM @ HAMILTON & TEXAS *EVENTS AND SCHEDULES ARE SUBJECT TO CHANGE

BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS BHS MLK Mountain-Top Awards Gala January 13, 2012 Hilton Americas Hotel 7:00 pm Roast & Toast Reception 8:00 pm Mountain-Top Awards Presented to Jesse Owens [Post Humorous] Acceptance by the Jesse Owens Foundation & Family

BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS MLK TREE MEMORIAL & STATUE DEDICATION MLK CHILDREN’S MARCH & HEALTH FAIR January 14, 2012 McGregor Park @ MLK BLVD & OST 10:00 am – Children’s March & Health Fair 11:30 am – Ribbon Cutting Ground Break Dedication Community Partnerships, Dignitaries, Clergy, Citizenry

BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS BHS MLK “Feed The Hungry” Food Drive January 15, 2012 Food Drive & Feed @ Location – TBD 10:00 am – 2:00 pm Local Media, Food Drive Partners, will promote , feed, and collect food for the Houston Food Bank and Houston’s Homeless

BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS BHS 34th Annual “Original” MLK Parade January 16, 2012 Parade Staging @ Minute Maid Park 8:00 am - Downtown Houston @ Chartres & Texas 10:00 am – Parade Start @ Texas & Hamilton Special Note: Due to current street construction in downtown Houston parade route subject to change.

BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS Houston’s MLK Birthday & Community Celebration January 16, 2012 Discovery Green Park @ Downtown-Houston George R. Brown Convention Center 11:00 am Concert & Festival Expected feature performances by: Doug E. Fresh, Kumbia King All-Starz, Tower of Power, and more.

BLACK HERITAGE SOCIETY 34TH ANNUAL ORIGINAL MLK PARADE Sponsorship Title $75,000 Platinum $50,000 Gold $25,000 Silver $10,000 Bronze $ 5,000 Patron $ 1,000 ALL SPONSORSHIP INCLUDES PARADE ENTRY AND PARTICIPATION.

TITLE SPONSORSHIP MEDIA PACKAGE Company’s Event Presentation acknowledgment in conjunction with Black Heritage Society for all events. Radio Advertisement and/or company name mentions will be included in all event advertisement; radio station street hits at designated company stores or locations. Television Advertisement (Billboard) will include company logo as official sponsor included in all revenue and PSA’s (public service announcements), cable and network. Newspaper & Print Advertisement will include company’s logo as official sponsors inside or outside of program brochure/souvenir book, press releases, promotional post cards, etc. (2) program book full page ads, inside front page and outside back page cover. Company’s logo and/or links will be placed on producer’s website. Company will receive (3) 10 X 10 display spaces in the designated areas. Four (4) corporate “Mountain Top” Gala table of (10) ten. Promote Company’s Sponsored Private Party or Event Two (2) Banner signage @ 4’W x 10’L inside of the event. Shared Public Data, i.e., email, facebook, twitter, etc.

Platinum Sponsorship Media Package Radio Advertisement will include company name mentions in all radio advertisement. Television Advertisement will include company logo and mentions as official sponsor to include in all revenue and PSAs (public service announcements), cable and network. Newspaper & Print Advertisement will include company’s logo as official sponsors inside or outside of program brochure/souvenir book, press releases, promotional post cards, etc. 2 full page ads in event program book, inside first page, inside back cover Company logo and/or links placed on Producer’s website. Company will receive (3) 10 x 10 display space in the designated areas. Three (3) corporate “Mountain Top” Gala table of (10) ten. Promote Company’s Sponsored Party or event. Two Banners 4’W x 10’L inside of events. Shared Public Data, i.e., email, facebook, twitter, etc.

Gold Sponsorship Media Package Radio Advertisement will include company name mentions in all radio advertisement. Television Advertisement will include company logo and mentions as official sponsor to include in all revenue and PSAs (public service announcements), cable and network. Newspaper & Print Advertisement will include company’s logo as official sponsors inside or outside of program brochure/souvenir book, press releases, promotional post cards, etc. (1 full page ad in event program book). Company’s logo or link on producer’s program event website. Company will receive (2) 10’ x 10’ event booth. Two (2) corporate “Mountain Top” Gala table of (10) ten. Two (2) Banner 4’W x 10’L inside of event(s). Shared Public Data, i.e., email, facebook, twitter, etc.

Silver Sponsorship Media Package Radio Advertisement will include company name mentions in all radio advertisement. Television Advertisement will include company logo and mentions as official sponsor to include in all revenue and PSAs (public service announcements), cable and network. Newspaper & Print Advertisement will include company’s logo as official sponsors inside or outside of program brochure/souvenir book, press releases, promotional post cards, etc. 1 full page ads in event program book. Company’s logo or link on producer’s program event website. Company will receive (1) 10’ x 10’ event booth. One (1) corporate “Mountain Top” Gala table of (10) ten. Two (2) Banner 4’W x 10’L inside of events and Parade. Shared Public Data, i.e., email, facebook, twitter, etc.

Bronze Sponsorship Media Package Newspaper & Print Advertisement will include company’s logo as official sponsors in all ads including, souvenir book, press releases, etc. (1/4 page program ad) Company’s logo or link on producer’s program event website. One (1) event venue display booth in designated areas. 1 Company display Banner Four (4) Tickets “Mountain Top” Gala. Six (6) ticket to private events.

Media Demograhics All packages will include participating stations primary demographics, AQH Compositions, Gender Compositions, market strengths and weaknesses. The right sponsors (Platinum, Gold, Silver, Bronze) will share advertisement opportunities that will reach more than a million viewers and listeners during the promotional and parade activities. Each package will include numerous over the air mentions, personalized company ads, radio station street hits.

BLACK HERITAGE SOCIETY 8002 Crestwick Drive HOUSTON, TEXAS 77083 713 236-1700 Office 888 572-9007 Fax CONTACT: SYLVESTER BROWN DIRECT #832 741-6649 EMAIL: PROJECTMANAGER@BLACKHERITAGESOCIETY.ORG OR CONTACT: OVIDE DUNCANTELL DIRECT #713 205-9999 EMAIL: OVIDE@BLACKHERITAGESOCIETY.ORG