Starting Point in May 2015 – IC Strategic Workshop New Orleans EAM 2016 – IC/EC-Update Starting Point in May 2015 – IC Strategic Workshop New Orleans

New Orleans – The Results Confirming importance of areas Value for members Increase knowledge exchange Develop business exchange Enhance communication and branding Need for recruitment Similarities to the outcome of the EAM

Changes in the last 12 months was 171 firms

Member recruitment Successes Challenges Toolkit New members in Canada, Oman, Egypt and Indonesia. Challenges Consolidation in North America and Europe Tougher competition Toolkit Vide Presentation Lead generators

Adding value How we prepared

2016 survey results – 105 replies (out of 147) Satisfaction with membership Dissatisfied or very dissatisfied 7 %

Adding value How we prepared

Adding value: focus areas Increase Knowledge exchange Develop business exchange Enhance communication and branding

Increasing knowledge exchange International tax Transfer pricing Forensic accountancy

Increasing knowledge exchange White papers

Increasing knowledge exchange It is all about engagement… Get involved in practise groups Give and take part in webinars Write articles and white papers MGI Worldwide LinkedIn groups Share what you create for internal use Join the monthly webinars

…to come Business exchange Business development support Information exchange among members Transnational opportunities Regional opportunities

Communication Firms’ internal marketing Presenting to firm staff about MGI Engagement with international opportunities Wider attendance at MGI meetings Better on-boarding for new members Strengthening the MGI Worldwide brand Consistent usage More branded firms Brand recognition Thought leadership projects

Communication Corporate Identity Manual Toolkit

EC study of membership fees Possible fee models

EC study of fees - findings Our fees are in line with our competitors Compulsory referral fees not wanted There is no perfect fee model Benefits to one group always at the cost of another 75 % of members told us that our fees are OK