Campaign Creation Toolkit: 101 Quick Share Campaign April 2017

Quick Share- Campaign Content General Campaign Name How you would like it to appear to retailers Choosing Duration Dates. Start and End Dates Campaign Tags i.e. Product, Inspirational, etc... Campaign Icon Sell Page Brief description of featured content Promotion Channels Facebook Twitter Instagram Email Template Web Banners Downloadables

Promotion Channels-Share URL Label (Retailer facing) Clearly identifiable label Format Link share (Retailer website, article, blog post, YouTube video), Photo share (static image that’s not clickable), Video share (Facebook video only; autoplays) Default URL: You can select the default URL that link shares re-direct to (i.e. retailer website) and also include a fallback URL in case the default URL cannot be applied (i.e. if retailer does not have a website, enter superfeet.com as fallback URL.)

Promotion Channels- Facebook Title (Link shares only; Consumer facing) Product >> Ex. “Shop Now at {{ retailer.name }} Inspirational >> Ex. ”5 Reasons to Run Tomorrow Morning” Description (Link shares only; Consumer facing) Photos Valid file extensions: jpg, jpeg, png, gif Max file size: 3MB Minimum: 600 x 315 pixels Recommended: 1200 x 630 pixels Ads require photos to include less than 20% text. Unsure? Use Facebook's Grid Tool Custom links If you want one share to go to a unique destination, enter a custom link within the share: Suggested Message Copy (Consumer facing) Include at least two options This is the only copy featured in Photo or Video shares, so make sure you’re giving enough context

Promotion Channels- Twitter Label (Retailer facing) Clearly identifiable label Format 140 Character Limit 116 with shortened URL Do not use Variables Photo (Best Practice) Maximum image size: 1024 x 512 pixels. Minimum image size: 506 x 253 pixels. Valid file extensions: jpg, png, gif, jpeg. Max file size: 3MB.

Promotion Channels- Instagram Label (Retailer facing) Clearly identifiable label Caption Brand created Instagram caption Retailers have ability to edit. Photo Maximum image size: 1024 x 512 pixels. Minimum image size: 506 x 253 pixels. Valid file extensions: jpg, png, gif, jpeg. Max file size: 1MB.

Campaign/Communication Assets Promoboxx Resources Brand Academy (library of articles related to campaign building, communications, reporting, etc.) Retailer Support (similar to BA, but for retailers; helpful when needing to understand the platform from their perspective!)