What Makes Brands Stand Out? Standard 1 Objective 2

Characteristics of Good Brand Images Should be easy to read, pronounce, remember Should be distinctive Should be adaptable to the passage of time

Branding Helps: Brands make buying easier Brands offer instant recognition & identification

Consumer Psychology The study of when, why, how, and where people do or do not buy products. Let’s look at how different things affect our mind!

Logo Simple vs Busy Takes times to Create Keep it SIMPLE! Takes times to Create Copy & paste these into your web browser and read through the 2 articles: http://www.impactbnd.com/blog/21-recognizable-brand-logos-with-strong-brand-identities http://www.1stwebdesigner.com/successful-logo-redesigns-improvements/

Slogan A short and striking or memorable phrase used in advertising Catchphrase, Jingle, Motto For a GREAT Slogan Identification Memorable Beneficial Differentiation Keep it SIMPLE

Color We prefer a brand due to a psychological angle and the “color factor” defines that aspect. Copy & Paste this in your web browser & read through the article: http://www.surveycrest.com/blog/6-revealing-facts-about-color-psychology/

RED Most powerful color Seduce inner cravings Simulate mind Attract Attention Youthfulness

BLUE King of all colors Most Visible Reliability Sense of dependency Suitable for Technology and Health-related brands

GREEN Associated with Health and Prosperity Source of serenity and peace (relates to nature) Wealth Brand – prestigious organizations

YELLOW Energy Warmth Hope Optimism Draw attention of viewers Stimulate hunger

BLACK Elegance Power Highest in class and status Choice of elites Superiority

GREY Neutral Color Calmness Tranquility Maturity Simple and clean look Brands with class

Lighting Bright Lights More intense feelings More attractive Warmer Positive feelings Optimistic Feel better

Lighting Dim Lights Colder Calmer Reach decisions easier

Music More positive responses with purchases Want familiar music Time spent worth while Satisfaction More ticket spending

Emotion Emotions are the primary reason why consumers prefer brand name products. Evaluate Brands Personal feelings and experiences Ads create emotion Copy & Paste this in your browser & read through the article https://www.psychologytoday.com/blog/inside-the-consumer-mind/201302/how-emotions-influence-what-we-buy

Brand Licensing Process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.

Licensing Agreement An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor).