Sabir Shaikh Associate Vice President (Product Marketing - Falconide) Netcore Solutions @baishhh

THINGS TO REMEMBER… Tweet Question Slides & Recording Use below hashtags and handle to tweet during the webinar @Netcoresolution #NetcoreWebinar #falconide #transactionalEmail Please use the chat window to ask questions during the webinar You will get an email with slides and recording post webinar

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email)

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email) Transaction notification

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email) Transaction notification Password reset

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email) Transaction notification Password reset Order confirmation

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification Birthday / Anniversary

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification Birthday / Anniversary Shipping details

WHAT TRANSACTIONAL EMAILS ARE? Any message that is sent in response to a specific action / event / time. These are emails that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome email) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you. Missed call Notification Birthday / Anniversary Shipping details Invoice or itinerary details

You can send these emails using tools like

WHY THEY ARE IMPORTANT? Some Facts: Expected Critical Your first impression Must send & Must Deliver Happy Connects OR Lost Customer Some Facts: Transactional emails have 8x the open rates compared to email campaigns They also generate 6x more revenues compare to batch blast Not only they generate higher open rates but also a decent reading time. Users consider them important as they’re mostly sent basis user action or request

One thing is certain in Business One thing is certain in Business. You and everyone around you Will make mistakes. - Richard Branson

Mistake #1

Perception that all transactional emails reach the inbox Mistake #1 Perception that all transactional emails reach the inbox

WRONG ALL TRANSACTIONAL EMAILS REACH THE INBOX. RIGHT? Mistake #1 ALL TRANSACTIONAL EMAILS REACH THE INBOX. RIGHT? About 25% of transactional emails do not reach customer inboxes WRONG

WHY WOULD TRANSACTIONAL EMAILS LAND IN SPAM FOLDER? Mistake #1 WHY WOULD TRANSACTIONAL EMAILS LAND IN SPAM FOLDER? Setting up the authentications SPF / DKIM / DMARC Domain Confusion Reputation IP / Domain / Envelope Balancing the Content Not Building reputation

Mistake #2

Bounces are a part of Emailing Life Mistake #2 Bounces are a part of Emailing Life

Mistake #2 “Bounce” is defined as people to whom you send emails but they don’t receive it because those ids don’t exist  Continuing to send emails to Hard Bounce ids carries a potential threat to your Domain & IP reputation and MSPs might label you as spammer

WHAT YOU ARE DOING WRONG Mistake #2 WHAT YOU ARE DOING WRONG Don’t do double opt-in Your list is not clean & updated (incorrect email ids, invalid domains and typos) Overdoing bounce retries Do not BLOCK hard bounces, unsubscribes and abuse complainers

Mistake #3

Mistake #3 Delivery Speed “ Doesn’t Matter”

Emails not reaching on time may result into Mistake #3 Fact is, Emails not reaching on time may result into Loosing sales, increased customer calls, low customer satisfaction

TIME VS IMPACT Mistake #3 OTP and password reset links - 20 seconds – 1 Minute Abandoned cart emails - 20 mins / 5 % conversion Complain Autoreply - 10 Seconds Order Confirmation - 1 – 3 Minutes Speed is an essential part of a sales recovery email, with a 50% drop in performance after 24 hours

Mistake #3 Choosing the Right ESP could change things dramatically & Significantly improve the Delivery Speed.

One answer to all challenges of Transactional Email Delivery

Mistake #4

Tracking your transactional emails is not important Mistake #4 Tracking your transactional emails is not important

WHAT YOU NEED TO TRACK Mistake #4 Delivered Bounces Opens & Clicks Unsubscribe Spam

Mistake #5

Transactional emails are only about transaction notifications Mistake #5 Transactional emails are only about transaction notifications

Mistake #5 A major travel site generates 45% of its email profits from triggered messages that make up only 3% to 5% of its total message volume Source: Email Insider "Triggered Emails: Low Volume, High Returns"

Mistake #5 An online specialty-products retailer found that 40% of its email revenue comes from transactional/triggered messages, which make up only 4% of volume Source: Email Insider "Triggered Emails: Low Volume, High Returns"

TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS

TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these emails have to Educate customers

TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these emails have to Educate customers Capture new leads

TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these emails have to Educate customers Capture new leads Drive revenue (contextual upselling)

TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these emails have to Educate customers Capture new leads Drive revenue (contextual upselling) Drive revenue (relevant targeting)

Essentials IN-HOUSE OUTSOURCING Core function is to focus on delivering these emails to the inbox Inbox placement Challenge Infrastructure Limited Dedicated IPs and infrastructure Data Security GOOD Certified global datacenters Infrastructure keeps scaling as client's email volumes grow Scalability Limited Cost effective with capabilities of high level data integrations(reducing resource burden) Resource & Cost Mandatory & expensive Not just technological capability but also offers array of services consultancy and detailed reporting Performance Tracking. Challenge

KEY TAKEAWAYS Transactional emails are your face value of your brand They need special treatment Save yourself from lots of Manual Customer Handling, set your triggers right Bounce management is the key to deliver mails into inbox Authentications are MUST and can’t be overlooked Tracking will bring useful insights which eventually will transform into revenue Cross promotion is a serious business, take it seriously Involve Marketing into your Template Creation & Trigger formation Strategy

For Desired In boxing & End to End Tracking….

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