Television Has The Greatest Influence On the Ballot Cast In a National Election Which of the following influences your final decision when voting in a.

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Presentation transcript:

Television Has The Greatest Influence On the Ballot Cast In a National Election Which of the following influences your final decision when voting in a National election? Adults 55+ are the most influenced by TV when casting their final ballot Regardless of party, TV has more than double the influence compared to Word of Mouth 8 out of 10 Black voters cite TV as having greatest influence on their voting – almost 2X as many as the Internet 7 out of 10 Hispanics turn to TV first for info Source: VAB / Research Now Poll of Registered or Likely Voters Adults 18+; April 2016; Numbers do not equal 100% as multiple selections were allowed; Note: Internet represents social media, online search, online video, banner ads, mobile apps / browser on smartphone / tablet & online radio; Television represents the device only – website / app viewing would be included in Internet