A Menu of Storytelling Options and Services from Small to Large April 18, 2013

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A Menu of Storytelling Options and Services from Small to Large With National Wildlife Federation, Wix.com, and Micro-Documentaries.com

National Wildlife Federation Natasha Deganello Giraudie Presenters Becky Wiegand TechSoup Facilitator Danielle Brigida National Wildlife Federation Presenter Eric Mason Wix.com Presenter Natasha Deganello Giraudie Micro-Documentaries Presenter Assisting with chat: Michael DeLong and Ale Bezdikian, TechSoup Global

Today’s Agenda: Introducing TechSoup Case Study: National Wildlife Federation Tools for Every Kind of Digital Story – Wix.com Making a Good Story with Third-Party Help Q&A Additional Resources

Who Is TechSoup? TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential.

Who Is TechSoup? TechSoup is a 501(c)(3) nonprofit organization. As of June 2012, TechSoup served more than 183,000 organizations, distributed more than 9.7 million technology donations, and enabled nonprofit recipients to save more than $3.1 billion in IT expenses in 40 countries around the world. We have 52 donor partners including Microsoft, Adobe, Cisco, and Symantec, and there are currently 469 technology donations available through the TechSoup catalog.

Participant Poll Have you or your organization created a digital story before? (yes, no, don’t know)

2013 Digital Storytelling Challenge Ale Bezdikian, TechSoup Global

TechSoup Digital Storytelling Challenge Tools and Resources 2012 TSDigs Photo Winner, Fitness for Africa TechSoup Digital Storytelling Challenge Tools and Resources Bring your cause into focus

Shifting the Lens for Nonprofits Local Impact Map TechSoup Member Spotlights Types of resources to consider here at TechSoup: Tips, how-tos, blog posts, webinars, and product demos Digital Storytelling 101 Wiki page Shared social media content and community knowledge Access to experts Past presentations and conference appearances

A month of sharpening your digital storytelling skills Hands-on media making project Friendly competition – with prizes!

National Wildlife Federation Danielle Brigida Sr. Manager of Social Strategy and Integration

We Collect Stories to Tell Just a few ways we collect stories: Wildlife Promise Contests/Surveys Social Channels Powerful Visuals

We Use Social Media to Empower Storytelling

Relying on Expressive Words and Visuals

Some Lessons Learned Always remember your goals Don’t collect what you won’t use Sometimes storytelling doesn’t have an obvious effect on the outcome

Adventures with Storytelling We’re Learning All the Time We Collect and Share Stories We Use Stories to Build Relationships

Tools for Every Kind of Digital Story Eric Mason US Director of Communication, Wix.com

Digital Storytelling Eric Mason, Wix | @wigdawg | ericmason@wix.com

Ralph Waldo Emerson, From "The Poet" “The man (or woman) is only half himself (or herself), the other half is his (or her) expression.” Ralph Waldo Emerson, From "The Poet"

Keep It Simple – Keep It Focused

Go Straight For The Heart

Connect

Be Yourself…and have fun!

Resources http://www.Wix.com/ http://www.wix.com/blog/2013/04/non-profit-websites/ Applications that help you communicate tell your story online… Donations = Fundable, ChipIn, PaySimple, Blackbaud and Fundly, Artful.ly, Paypal, etc… Communications = Zoho, GoogleApps, OpenOffice.org Community = daPulse, Ning, Care2, Facebook, Twitter,

Thank You Eric Mason, Wix | @wigdawg | ericmason@wix.com

Making Good Stories with Third-Party Support Natasha Deganello Giraudie, CEO of Micro-Documentaries

Short Films, Big Impact Advancing your mission by producing bite-size, poignant, inspiring video content

Life took a number of twists and turns after I returned – I ended up running a software company that helped large nonprofits raise millions of dollars.

3 most typical strategic challenges: CAPTURING ATTENTION STAYING TOP OF MIND INCREASING INFLUENCE Context: We have found that 3 challenges come up again and again in terms of the most troubling. Is this what you are seeing too? Or do you have something else to add? Idea: I understand your world. I’m not here to waste your time asking you to teach me about your business. Feels efficient. Honors customer’s time, shows we’ve done our homework. Establish ourselves as someone worth talking to – at least for 5 more minutes.

the opportunity Increase your impact – fuel environmental, social, economic metrics. Strengthen your brand – extend your thought-leadership. Expand your reach – increase stakeholder engagement. Context: So the question becomes, how do we address the Key Strategic Challenges in order to reverse this trend and put us in a much stronger position on all these fronts? Idea: Link the challenges to profound implications – bigger challenges than they had imagined & bigger opportunities.

OFFER: Humanize the exchange. Enter through the heart. http://www.flickr.com/photos/roeyahram/6858584861/ OFFER: Humanize the exchange. Enter through the heart. REGULAR: Establish a periodic rhythm. Meet your audience where they are. GIFTS: Become a trusted, relevant source to inform, educate & inspire.

your films Authentic – humanize your connection with your audience Affordable – engage with your audience regularly Actionable – turn inspiration into action

About Us Our Impact Original Content Promotional Editorial

post & pray

elements for success in digital storytelling Publisher Audience Personal Authentic Actionable Affordable Editorial Distribution Taste

Thank you. micro-documentaries.com

Q & A Please type your questions in the chat window. Follow-up questions can be posted in the community forum:

Additional Resources www.tsdigs.org National Wildlife Federation – www.nwf.org Wix.com Micro-Documentaries.com

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