Creative Strategies For Recruitment and Community Outreach Webinar Date: November 19, 2015 2:00PM EST Presenters: Division of Youth Services U.S. Department of Labor Employment and Training Administration

Moderator Maisha Meminger Division of Youth Services U.S. Department of Labor Employment and Training Administration

Presenter Julie M. Baumgardner, MS, CFLE First Things First

Objectives Participants will learn: Creative strategies for recruitment for your program. How to reach out to your community to share your story. Effective ways to leverage existing relationships for the benefit of your program. 4

What are we trying to accomplish? Prepare all students for success in post-secondary education and in a competitive workforce: Fully prepare them with the knowledge, skills, and industry-relevant education needed to get on the pathway to a successful career 5

The Art of Storytelling Awareness Understanding Opportunity

The Art of Storytelling What is Youth CareerConnect ? Why is this a good thing for our community? What is the difference in earnings for a high school dropout vs. graduate? What can you do to help recruit, mentor, apprenticeships, etc. What is the potential economic impact? How does this help prevent poverty? What are your outcome measures? 7

Six Degrees of Separation… Your sphere of influence Relationship Capitol Leveraging relationships

Sharing Your Story with the Masses Rising above the static Know your audience 7 times Make it personal Testimonial What’s in it for me?

Grantee Example This is not your regular high school experience program, but an innovative model that will personalize your learning experience with knowledge and skills that you will need to be successful in college and in careers. If you are looking for an opportunity to prepare yourself for post-secondary and in a competitive workforce through employer engagement, then prepare to choose a pathway that will lead to real-world learning. Your YCC High School has partnered with the…… and several employers to help strengthen talent pipeline in high-demand industries.

Change the Audience Tired of the same old high school experience? Interested in real world learning? Like the idea of a paycheck? Then check out Youth Career Connect – A different way of doing high school Empathize with your audience Engage them in the way they like to engage Empower them to do something

Opportunities to Tell the Story Media – Television, Radio, Digital Platform Chamber of Commerce Council Meetings Manufacturers Association Medical Society Civic Organizations: Rotary, Kiwanis, Civitan PTSA 100 Black Women 100 Black Men Women Leadership groups Companies – Employee meetings Places of Faith Rec Centers Center for Nonprofits

Partnerships to Help Spread the Word Business Partnerships can sponsor media: Billboards Print media Videos Website Fliers Bus Placards Digital Platform

Think Outside the Box

Please enter your questions in the Chat Room! Please enter your questions into the Chat Room!

CONTACT US U.S. Department of Labor Employment and Training Administration 200 Constitution Avenue, NW, Room N-4456 Washington, DC 20210 Email: ycc@dol.gov 16

Next TA Event: Grantee Check-In Call Thursday, December 10, 2:00pm ET

df Thank you!