Unlock the Business Value of Virtualization with Analytics

Virtualization is driving a paradigm shift Physical Infrastructure Purpose-built Inflexible Application silos create inefficiencies Business forced to adapt to infrastructure constraints From… Cloud Infrastructure Software-defined Abstracted resources Standardized on x86 Business can respond to customer demand with greater agility To… Opportunities to: Improve the customer experience Offer new services Innovate with data Drive down OPEX Become more competitive Creating… IT IT

Analytics drives intelligence into every layer of the stack Dell EMC Analytics: Delivers “right-time” intelligence Enables data sharing among applications Democratizes data by giving the customer full access to data sets and analytics APIs Streaming Real-Time Historical

Dell-EMC RTI delivers “right-time” intelligence Dell EMC Real-Time Intelligence (RTI) continuously streams network events, shortening decision latency and allowing actions to be taken at the right time

Dell EMC Analytics enables sharing of data sources From… Siloed applications using multiple copies of the same data, adding cost and complexity Campaign Management Network Optimization Customer Experience Mgmt. Customer Retention Fast Problem Resolution Fraud Avoidance Process Decision Data CDR Logs CDR BSS CDR Logs BSS Logs CDR Logs BSS To… Multiple applications sharing data, reducing data duplication and improving efficiency Process Decision Data Unified Data Platform Campaign Management Network Optimization Customer Experience Mgmt. Customer Retention Fraud Avoidance Fast Problem Resolution CDR Logs BSS

Dell EMC Analytics democratizes data From… Single-vendor solution Data “locked up” and unavailable to developers Restricted to specific use case(s) Adapter Structured / Unstructured Data Pre-packaged report To… APIs enable new applications and use cases Data available to developers Dramatic TCO benefits over time Adapter Structured / Unstructured Data Customized report Open API Data Access Data Management Real-Time Intelligence  LOCKED OPEN Source: Appledore Research Group, 2015

Sample Use Case: Data Quality of Service Monitor and report on deviations in data service performance for mobile apps in real-time

Sample Use Case: Customer Value Analytics Measure the browsing experience in real-time to improve the customer experience

Sample Use Case: Track Inbound Roamers Correlate subscriber roaming patterns with data usage for more accurate billing RTI

Sample Use Case: Detect SIM Swap Fraud Identify subscribers who are switching SIMs and detect fraud vs. legitimate use in real time

Take the Next Steps with Dell EMC 1 Consider the use cases of value to your business 2 Engage with our executives and engineers 3 Request a workshop and technical deep-dive Future-Ready IT Solutions Presentation Guide