WEBINAR Managing The Data Explosion: Forrester’s Business Intelligence And Analytics Software Forecast Boris Evelson, Vice President, Principal Analyst Jennifer Adams, Senior Forecast Analyst March 1, 2016. Call in at 12:55 p.m. Eastern time

Agenda Business intelligence and analytics software market today Forrester outlook for market growth Growth drivers and trends

BI is a high to critical priority for majority of organizations “To better leverage big data and analytics in business decision- making — which of the following initiatives are likely to be your organization's top business priorities over the next 12 months?” } 55% of organizations categorize BI as a high or a critical priority. N = 1,859 global data and analytics decision-makers Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

Top goal: Improve top and bottom lines via better customer satisfaction “What are the most important goals/drivers your organization considers when planning or orchestrating your business intelligence strategy?” Improve customer satisfaction. Make better business decisions. Gain competitive advantage. Improve data quality. Base: 1,805 global business and technology decision-makers Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

Modern BI is no longer “nice to have” — it produces solid returns on BI investments Actual or estimated ROI } More than 40% report solid double- digit ROI on BI investments within two years. Note: “Other” and “Don’t know” not shown. Source: Forrester’s Q4 2014 Global Business Intelligence Business Case Online Survey

Top performers invest more in BI Percent of technology budget going to BI-related purchases, initiatives, and projects } Top performers invest 38% more in BI as a percentage of their IT budget. Base: 710 “top performers” or global technology decision-makers whose companies experienced 15% or more year-over-year revenue growth and 101 of their “peers” or global technology decision-makers whose companies experienced less than 15% year-over-year growth. Source: Forrester’s Business Technographics® Global Data And Analytics Survey, 2014

Only a small percentage of enterprise data is used for insights today Base: 1,805 global technology decision-makers who know how much BI data their firm uses Note: The percentages shown are estimates based on reported ranges; the values are not exact. Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

More than half of enterprise BI content resides in shadow IT “How would you describe the enterprise BI applications or tools that you use? Are they company-issued or ‘homegrown’?” Percent responding z 63% 35% 26% 15% 6% 3% 50% + 60% + 70% + 80% + 90% + 100% Percent of homegrown enterprise BI apps Base: 249 North American business decision-makers Source: “It’s Time For A User-Driven Enterprise BI Strategy” Forrester report

Business intelligence and analytics provide a solution Source: “It’s Time To Upgrade Business Intelligence To Systems Of Insight” Forrester report

Digital insights — next-generation BI Business intelligence data management Business intelligence Predictive analytics Streaming analytics Source: “Digital Insights Are The New Currency Of Business” Forrester report

Example vendor universe

Forrester’s Business Technographics® and ForecastView

Forecast methodology and data sources Demand-side Supply-side 2015 Forrester Business Technographics® global surveys of IT and business decision-makers: Software, Budgets, Data And Analytics Proprietary Forrester Global Companies model Custom executive surveys and interviews targeting BI and analytics management solution vendors Forrester Waves™ 10-Ks and equity research reports Historic and technical analysis

Forrester’s view of the market Source: Forrester Research World Business Intelligence And Analytics Software Spending, 2015 To 2020 (Global)

The amount of USD spend globally in 2015 on BI and analytics software Europe 32% US 48% ROW 20% Source: Forrester Research World Business Intelligence And Analytics Software Forecast (Global), 2015 To 2020

Basic BI is the largest segment, but advanced analytic tools are growing rapidly Source: Forrester Research World Business Intelligence And Analytics Software Forecast (Global), 2015 To 2020

Growth stages Source: “TechRadar™: Business Intelligence, Q1 2015” Forrester report

Predictive analytics is steadily emerging Source: Highpoint.edu Predictive analytics is in the growth phase, but still in the early stages of broad adoption.

Streaming captures perishable insights Perishable insights can have exponentially more value than after-the-fact traditional historical analytics.

Cloud growing double digits Image source: Flickr (https://www.flickr.com/) Cloud is the fastest-growing deployment model.

Newcomers are driving growth Image source: Flickr (https://www.flickr.com/) Looking across 20 industry categories, later adopters and relative newcomers to BI will drive high growth rates.

Questions?

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Boris Evelson +1 617-613-6297 bvelson@forrester.com Jennifer Adams +1 212-857-0792 jadams@forrester.com