Titolo

Index Cover Index Competitor Analysis Target Positioning

Competitor Analysis Competitor Analysis Please pick one of the e-Solutions’ four business units (E-Home & Consumer Solutions/E-City/ E-Industries/E-Mobility) and elaborate a benchmark analysis of its direct and potential competitors. Which communication strategy have they implemented? How did they differentiate from their peers?

Target Which is your target? An idea is good and effective when it takes into account the target group you want to address. In this area you should describe the target group related to your project. You can include a description of their lifestyle and their habits. (For example “University students between 20-25 years, passionate about sport and music ecc.”). NB: Here some useful links: http://www.dmep.it/gli-stili-di-vitaeurisko/ http://www.dmep.it/la-sinottica-eurisko/

Positioning What is your positioning? Outline the marketing positioning for one of the four business units, defining its target audience. Which brand image is E-City selling to its target audience? Which values are associated with the chosen business unit?

after the evaluation of the projects. Thank you! NB: You don’t have to put your name and surname in the presentation, your personal data will appear authomatically to the companies after the evaluation of the projects.