Fashion Marketing Marketing Function Basics.

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UNIT C The Business of Fashion

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Presentation transcript:

Fashion Marketing Marketing Function Basics

Functions of Marketing

Marketing Terms Marketing Marketing Concept Target Market Market Segmentation Demographics Psychographics Geographics Behavioristics Fashion Merchandising Retailers

Diverse and Changing Markets How does the Fashion industry handle change? How do individual companies handle change? How do consumers handle change?

Review What are the Functions of Marketing? How is Fashion Marketed? What is the Marketing Concept? What is a Target Market? What are Demographics? What are Psychographics? What are Geographics? What are Behavoristics?