Filling the Gaps in Outreach Whitney Genevro and Maria Huerta

Outreach is… the extent or length of reaching out; an organization's involvement with or activity in the community, especially in the context of social welfare. wg

What are the benefits? Reach new clients Become more visible in community Spread awareness of social issues Potentially generate more support Gain new donors Establish new partnerships

Things to consider Understand your audience Use compassion and sensitivity Provide contact information and respond to inquiries Use multiple forms of marketing Cost and ROI Stand out! Be creative!

Client Outreach Marketing for nonprofits is considered as outreach Again, different mediums should be used to maximize clients reach Outreach does involve a level of commitment

Resources Food Connection! http://www.lyfeproductives.com/ https://www.gsb.stanford.edu/organizations/leverage-gsb/act-nonprofits https://www.google.com/nonprofits/ http://apexhelps.org/ http://mediacause.org/

Different forms of marketing/ ways to outreach Flyers Host booth at Community events Direct mailers/ postcards Starbucks community board Open house event Host fundraiser with local business Radio advertisement Website/ Blog Craigslist Ads Social media

Group Discussion Has your agency done any marketing or outreach to your local community? How do clients know about your services and if they qualify?

Volunteer Recruitment For many nonprofits, volunteers are essential for operational purposes Volunteer recruitment should be thoughtful and thorough Be prepared for volunteers before you begin recruitment Training procedures in writing Expectations More volunteers=opportunity to serve more clients

Places to Recruit Volunteers Local high schools Religious organizations Corporations https://www.volunteermatch.org/ http://www.allforgood.org/ https://www.handsonbayarea.org/for-nonprofits

Group Discussion Do you have enough volunteers to support the impact you want to make on your community? In other words, are there enough volunteers to help serve all the clients you want to help?

Donor Recruitment Nonprofits needs donors to survive Having a reliable donor base is important Have concise and thoughtful handouts available for donors to get familiar with your organization Highlight your successes Let the donor know what their donation will provide/purchase

How does your organization gain new donors? Group Discussion How does your organization gain new donors?

Activity Time! Break out in groups Each group will be given a different scenario of an obstacle to reaching more clients. Use different methods of outreach to overcome the obstacle

Do you utilize your food bank network Do you utilize your food bank network? Do you work with other partner agencies? Join our SHFB Partner Agency Network group on Facebook!