Nishant Gupta Kulmeet Singh Suneet Singh Badla Arjun Raja KC Team Vanquishers Vanquishers Nishant Gupta Kulmeet Singh Suneet Singh Badla Arjun Raja KC

Leveraging Radio: PAJ presents, “A knight in shining armor contest” Radio is an effective medium of communication for age group of 18-24 years girls Aspect of relating PAJ to love story is something the girls can connect to Longer retention of brand in the minds of girls Benefits of using radio as promotional medium 1. Tie up with a radio channel. 2. Introduce a part in the show “PAJ presents – A knight in shining armor contest” The listeners (girls in age group of 18-24) call to talk about their love stories where their boyfriend/husband did something that made her feel that he is the knight for her Awarding the best story of the day with PAJ hampers Basis of Campaigning: Present PAJ as Knight A knight in shining armor is an old saying In medieval times (500-1500 C.E.), knights were soldiers on horses who were supposed to protect women Fairy tales chronicled fair maidens in distress who were rescued from dragons by knights wearing shining armor Implementation

Social media campaigning “The Sign of Shine“ Campaign Approximately 12 million female users between age 18-24 Target Audience Facebook campaign Upload a selfie with open hair Write “The sign of shine #PAJ” in the remarks sections Share the pic on wall of 3 friends Twitter Campaign Participants to tweet with #Signofshine #PAJ Maximum numbers of tweets on twitter handle to win goodies Every day one lucky winner stands a chance to have “a Professional Photoshoot”

How it works!! Advertisements Where all it can work!! TV, Cinema Halls Objective : Ad should emphasize the unique effect of Parachute Advanced Jasmine on shining the hair Differentiation of shining with non-shining hair has to be captured Ad should be catchy, should be workable at different platforms Most of the people would be able to connect it with their life Thus easily gain attention `Losing shine of hair is emphasised within the Ad Ad can emphasis on the problem occurs due to exposure to heat, dust and smoke outside Visuals can be given in TV ads and Social media – This would help audience to see the actual difference Promotional posters can be pasted at retail outlets Then we can show that Parachute Advanced Jasmine is capable of regaining the shine Shampoo can wash off the dirt during bath Afterwards application of PAJ would give shining and will work as a “protection layer” over the hair against exposure to the atmosphere Can be bundled with Shampoo How it works!! TV, Cinema Halls Videos ads Social Networks, Cafes Posters Radio Jingles Retail outlets Posters, Promotional bundling with Shampoo Where all it can work!! Catchy Ads Marketing option with other products Better sales and customer visibility!!

Advertisements complemented with diamond shaped PAJ bottle Design the bottle in shape of diamond – PAJ diamond oil Advertisements: Associate PAJ with punch line focusing on shining nature of diamond: “Let us not be too particular. It is better to have PAJ diamond than none at all” “Diamond may not be pure & people may not be perfect but PAJ diamond is pure & your hair would be perfect” “Diamonds are girl’s best friend & man’s worst enemy – we agree with the former part & laughed at the latter – Team PAJ Diamond”