Online Sponsorship Kit

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Presentation transcript:

Online Sponsorship Kit 2017

Get your brand in front of some of the most influential eyeballs in the City of Austin. Get associated with doing civic good. Support democracy. And foster good work along the way. Your underwriting support of the nonpartisan mission of the Capital of Texas Media Foundation and the nonpartisan journalism of the Austin Monitor helps us get more folks better informed about the city where they live. Beyond that, our readers are deeply involved members of the Austin community. Show them how much you care about the place where you do business. Michael Kanin, Publisher Austin Monitor

Quantcast Data:

Monitor Front Page Sponsorships Spot A: Dual position, solo reservation for one 728X90 banner and one 300X250 box. Highest traffic placement (c. 19,000 pageviews) Underwriting: $1,000/month

Monitor Content Category Sponsorships Spot B: Skyscraper (160x600), solo placement Sponsor a targeted segment of interest Underwriting: $500/month per category

Monitor Full-Site Sponsorship Spots A + B: Maximum exposure at our best price Dual position, solo reservation for one 728X90 banner and one 300X250 box on Monitor front page Skyscraper (160x600), solo placement on all categories Underwriting: $2500/month

Monitor Email Blast stats: Daily Headlines: Monday-Friday dose of Monitor-only content; delivered to inboxes at 7am -c. 2100 daily subscribers -33-37% open rate -11-16.5% click rate What We Woke Up To… Monday-Friday roundup of news from around the city and the state; delivered at noon -c. 1900 subscribers -24-30.5% open rate -5-10% click rate

Monitor Morning Headlines Email Blast Sponsorships Spot C: Get in front of key decision-makers, who read the Monitor before they do anything else Banner Sponsorship (600X100) Underwriting: $1500/month; $500/week

Monitor Afternoon Update Email Blast Sponsorships Spot D: Get in front of key-decision makers as they catch up on what’s happened throughout the morning Banner Sponsorship (600X100) Underwriting: $1200/month; $400/week

Monitor Complete Email Sponsorship Package Spots C & D: Maximum exposure at our best rate Banner Sponsorship (600X100) on Morning and Afternoon Emails Underwriting: $2500/month; $750/week

Monitor All of the Things Sponsorship Package Spots A + B + C + D: Total blanket across the platform Maximum underwriting value Underwriting: $4,000/month

Austin Monitor Radio: Austin Monitor Radio program. Broadcast weekly on 91.7FM to c. 3,000 listeners; posted as a podcast on Soundcloud, iTunes, and AustinMonitor.com after broadcast. Remains in archives forever. Underwriting: $7,500/quarter

Event sponsorships: In 2017, we’ll host as many as 12 civic engagement events across the City of Austin with our partners at Glasshouse Policy. Contact michael.kanin@cotmf.org to discuss a custom sponsorship package.