ASNNA Association of SNAP Nutrition Education Administrators Developing the Foundation for Advocating through Educating about SNAP-Ed ASNNA Advocacy Team 2/8/2017

ASNNA Value of educating vs. advocating BACKGROUND Association of SNAP Nutrition Education Administrators Value of educating vs. advocating Advocacy: the act or process of supporting a cause or proposal : the act or process of advocating something. We are prohibited from doing advocacy be regulation however we are not prohibited from educating Educating: to give (someone) information about something Helping our elected officials understand the value and impact of SNAP-Ed in their districts and states

Historical SNAPshot of SNAP and SNAP-Ed ASNNA Association of SNAP Nutrition Education Administrators Historical SNAPshot of SNAP and SNAP-Ed Nutrition Education added as an optional, matching federal Reimbursement program 1981 Funding formula for SNAP-Ed changed in the HHFKA 2010 Nutrition Education offered in all 50 states 2004 Food Stamps expand to all 50 states 1974 1992 7 states establish nutrition education programs 1977 Food Stamps become part of the farm bill (Food and Agriculture Act) 1964 Food Stamp Act 2008 Food Stamp name changed to SNAP and FSNEP changed to SNAP-Ed

Key Legislative Cycles to Understand BACKGROUND BACKGROUND ASNNA Association of SNAP Nutrition Education Administrators Key Legislative Cycles to Understand Farm Bill – reauthorized every 5 – 6 years (next ~ 2018) Authorizes funding for SNAP and SNAP-Ed Child Nutrition Reauthorization(HHFKA) – every 5 years (now) Maintains current SNAP-Ed funding formula and caps the overall program spending Sets all guidance for child nutrition meals programs, CACFP and WIC Annual Appropriations – or the budget- funding all government programs is negotiated yearly

2017 and 2018 Farm Bill negotiations BACKGROUND BACKGROUND ASNNA Association of SNAP Nutrition Education Administrators Understanding Current Issues 2017 and 2018 Farm Bill negotiations SNAP and SNAP-Ed receives renewed scrutiny and is a focus of ongoing discussions ASNNA identified there is little understanding of quality of SNAP-Ed programs throughout the country among legislators.

Developing a Communication Strategy for Stakeholders BACKGROUND BACKGROUND ASNNA Association of SNAP Nutrition Education Administrators Developing a Communication Strategy for Stakeholders Who are our stakeholders? Federal Legislators and Staff They are all important to our communication efforts. B. State and Local Representatives C. State/Local Agency Staff D. Organizational Administrators E. Community Participants F. Professional Allies – State Dietetic Association, State Public Health Association, etc.

ASNNA Resources BACKGROUND BACKGROUND ASNNA Hill Visit Primer Association of SNAP Nutrition Education Administrators Resources ASNNA Hill Visit Primer http://www.house.gov/representatives/ http://www.senate.gov/index.htm State SNAP-Ed annual report Long Term Benefits of the Supplemental Nutrition Assistance Program https://www.whitehouse.gov/sites/whitehouse.gov/files/documents/SNAP_report_final_nonembargo.pdf http://hungerreport.org/2016/full-report/

ASNNA 2016 In Review BACKGROUND BACKGROUND Association of SNAP Nutrition Education Administrators 2016 In Review It is a Marathon, Not a Sprint…. 2016 ASNNA Session How is SNAP Ed Branded and Identified Best Practices and Toolkit 2016 Advocacy Survey

How Do Stakeholders Know About SNAP-Ed? BACKGROUND BACKGROUND ASNNA Association of SNAP Nutrition Education Administrators How Do Stakeholders Know About SNAP-Ed?

Connecting in 2016 and Examples BACKGROUND BACKGROUND ASNNA Association of SNAP Nutrition Education Administrators Connecting in 2016 and Examples Forming the Relationship! Visits in DC Visits in the local district office Local events/program where elected official or representative attended Local events/program where the elected official was invited (but could not attend) Sent communication flyers/program fact sheets to office/email Sent informal program updates via email Phone call Tagged representative in social media

2016 All Stars! ~ 100 Elected Officials BACKGROUND BACKGROUND ASNNA Association of SNAP Nutrition Education Administrators 2016 All Stars! ~ 100 Elected Officials Indiana Montana Minnesota New Mexico Kansas California Iowa Utah Oregon West Virginia Virginia Wyoming

ASNNA Visits with Elected Officials BACKGROUND BACKGROUND Association of SNAP Nutrition Education Administrators Visits with Elected Officials Visits in DC -21 Visits in the local district office – 8 Use ASNNA Primer Make is Local Make it Relevant VVisits in DC 52.50% 21 Visits in the local district office 20.00% 8 Local events/program where elected official or representative attended 37.50% 15 Local events/program where the elected official was invited (but could not attend) 20.00% 8 Sent Communication flyers/program fact sheets to office/email 40.00% 16 Sent informal program updates via email 20.00% 8 Phone call 20.00% 8 Tagged representative in social media 10.00% 4 Other 12.50% 5 10 Did not communicate with elected officials in 2016 27.50% 11 Total 100% 40

ASNNA BACKGROUND BACKGROUND Association of SNAP Nutrition Education Administrators - Local events/program where elected official or representative attended -15 Local events/program where the elected official was invited (but could not attend) -8 - Tagged representative in social media -4 #SNAPedWorks

ASNNA Communication BACKGROUND BACKGROUND Association of SNAP Nutrition Education Administrators Communication Sent flyers/program fact sheets to office/email – 16 Sent informal program updates via email -8 Phone call -8

ASNNA Communication BACKGROUND BACKGROUND Can be local Use your data Quarterly DJFS Dashboard Report for FY17 Ohio SNAP-Ed Program, October 1, 2016 to September 30, 2017   Oct-Dec Jan-Mar Apr-Jun Jul-Sep Total Number of Direct Contacts 97,188 Target Audience No. of Participants % SNAP Participants Families with Children 5,118 52% Families without Children 2,097 47% Elderly 2,759 30% Teens & Youth 87,214 N/A No. of OH Counties % of OH Counties Counties* where SNAP-Ed is currently offering programs 70 80% Association of SNAP Nutrition Education Administrators Communication Can be local Use your data

ASNNA Honesty! Did not communicate with elected officials in 2016 - 11 BACKGROUND BACKGROUND ASNNA Association of SNAP Nutrition Education Administrators Honesty! Did not communicate with elected officials in 2016 - 11

ASNNA 2017 –You can do it! BACKGROUND BACKGROUND Start Small Association of SNAP Nutrition Education Administrators 2017 –You can do it! Start Small Focus on the SNAP Ed Brand Communicate what you do as SNAP Ed (PS—EARS doesn’t do it!) Start within your Organization Work with other implementing agencies (We are all SNAP Ed) - If not me, then who? Maybe not in person, but can I send communication? What does our website look like? Other spokespeople—champions for your state

ASNNA 2017 –You can do it! BACKGROUND BACKGROUND Association of SNAP Nutrition Education Administrators 2017 –You can do it! In DC or at home it all matters:

ASNNA Think Out of the Box and BIG BACKGROUND BACKGROUND Association of SNAP Nutrition Education Administrators Think Out of the Box and BIG RECOMMENDATIONS to SUPPORT SNAP-Ed PRACTIONERS and CHAMPS National copyrighted identifying logo and tagline for SNAP-Ed branding. Identify subcontract programs that are doing an exceptional job promoting SNAP-Ed and circulate their practices to other SNAP-Ed subcontractors. Ensure state agency websites are also promoting SNAP-Ed in their branding, materials, and communication (including website). Designate and launch a National (or State) SNAP-Ed month to: Highlight efforts, best practice, and accomplishments through news media, print media, and social media. Host an event and invite local/state/federal official— e.g. School garden kickoff, cooking demonstration, or launch of new community farmer’s market. Celebrate SNAP-Ed month with a 5k, food drive, or another healthy family-fun event.

ASNNA Thankyou Association of SNAP Nutrition Education Administrators This template was made by members of The University of Georgia SNAP-Ed team. The template and the graphic content within is provided for use by other ASNNA members to develop presentations to prepare individuals for trips to Washington D.C. with credit given to Vecteezy.com for graphics representing the Washington Monument and the Capitol Building. If you have any questions about this template or the content therein, please contact: Austin H. Childers Social Marketing Coordinator austinhc@uga.edu Judy Hibbs, Ed.D. Project Coordinator jhibbs@uga.edu Jung Sun Lee, PhD, RD Principal Investigator leejs@uga.edu