Marketing Automation Transform the way you do Marketing #MASIndia2017 In association with [01] Introduction by Santosh Webinar | Sep 7, 2017 | 11:00 am IST

Meet the Panel Introduction [02 - 03] Introduction by Santosh #MASIndia2017

#MASIndia2017 The Power Panel Apurva Mudgal Varun Kaushik [The New Age Marketer] VP – Product & Growth Haptik Inc @apurvamudgal Varun Kaushik [The Marketing Guru] VP and Head of Marketing PolicyBoss.com @v_k_ #MASIndia2017 Santosh Abraham [The Analyst] Founder & Lead Analyst Research NXT @santoshabr VeerChand Bothra [The Marketing Technologist] Chief Innovation Officer Netcore @veer

What we will discuss today? Key Topics [01] Introduction by Santosh #MASIndia2017

How does an organisation know that it is ready for MAS? Key Topics How is Marketing Automation Solution (MAS) different from other tools like CRM and Email Marketing? How does an organisation know that it is ready for MAS? What factors should be considered while evaluating MAS? Which are the key trends in MAS? [01] Introduction by Santosh #MASIndia2017

B2C Marketing Automation Report, India: 2017 Quick Overview #MASIndia2017

Participation #MASIndia2017 3 Months

6 Key Takeaways from the Report 61% Marketers evaluating MAS are inclined towards cloud based platforms. 57% Marketers have a well defined MAS Budget. 48% Marketers decide to have MAS in their marketing strategy. 70% Marketers are using MAS to increase Lead Conversion. 63% Marketers say lack of internal skills & expertise is the biggest barrier to implement MAS. 70% Marketers think Email & SMS marketing are very crucial features of their MAS Mix. #MASIndia2017 3 Months

> How is Marketing Automation (MAS) different from other tools like CRM & Email Marketing? #MASIndia2017

Key MAS Features rated by Survey participants > How is MAS different from other tools like CRM and Email Marketing? #MASIndia2017 3 Months

> How does an organisation know that it is ready for MAS > How does an organisation know that it is ready for MAS? > What factors should be considered while evaluating MAS? #MASIndia2017

Key Challenges rated by survey participants > How does an organisation know that it is ready for MAS? > What factors should be considered while evaluating MAS? #MASIndia2017 3 Months

> Key MAS Trends for 2017-18 #MASIndia2017

Marketing Automation Trends for 2017 -18 Audience Acquisition & Marketing Unified View of Customers 3 Artificial Intelligence (AI)in Marketing 4 5 Use of Analytics Innovative Pricing Models #MASIndia2017 3 Months

You have Questions Q & A We have Answers #MASIndia2017 3 Months

Thank You Santosh Abraham #MASIndia2017 Skype: researchnxt Email: santosh@researchnxt.com