E-Commerce Search Engine Optimization (SEO) Best Practices Presentation by: Seth Rand CEO & Founder of Rand Internet Marketing @SethRand

Seth Rand Founder and CEO of Rand Internet Marketing 13 years of industry experience Optimized over 750 websites 100,000 Top 10 organic search engine rankings Overseen $20 million in pay per click advertising Published author Serves on the Board of Directors of the BBB and is a member of SEMPO 2016 South Florida Business Journal 40 Under 40 Honoree Named Top 10 web design firm and Top 25 fastest growing tech company in South Florida

Onsite SEO Keyword & Competitor Research Site Metrics Review Domain name Site Speed HTML Coding Content Optimization Unique / Fresh High Quality Content (i.e. location, services pages) Internal Linking URL/Folder Optimization Meta Data Optimization Title Tags Meta Descriptions Header tags Technical XML Sitemaps Robots.txt 301 Re-directs SSL Certificate Rich Snippets Improve loading speed Fix coding errors/broken links Google Webmaster Tools Reporting Google Analytics Keyword ranking reports *Luckily, Zoey includes your SSL Certificate, Sitemaps, and a Global CDN for improved speed

Content Is Key Know what search engines are looking for. Be sure to include unique, high quality content. Add compelling content. Include keywords you want to rank for on the homepage and interior pages (including product and category pages you want to increase your rankings for).

Blog Sometimes, you can’t tell the whole story with just your product pages and other basic information. To get in more keywords, and more chances for better rankings, expand your website by creating an onsite blog.

Diversify Eliminate any duplicate content. No two products should have the exact same product data. Tag products properly regarding color, size or other attributes.

A Picture is worth 1000 Words Give your photos proper names, such as your SKU number. Give your photos Alternative (ALT) tags to: Help shoppers with visual impairments. Help search engines who can’t otherwise interpret your images.

Reviews Zoey provides built in Customer Review features, while YotPo provides even more features. YotPo SEO Minisite: Set up a SEO Mini site to leverage your user generated content and drive more traffic from Google

Offsite SEO Social Bookmarking Directories SEO Optimized Content Writing Offsite blogs Press releases Articles Video Optimization YouTube/Vimeo Tagging Keyword-Rich Descriptions Social Media Active posting Social Engagement Submissions Social Bookmarking Directories Articles Industry Backlinks High Authority Backlinks Backlink Analysis Identify & Remove Spam / Risky Links

Spring Cleaning Was SEO done to your site in the past? Does it meet current best-practices? Unfriendly Popups, Lightboxes, and Modals Bad Backlinks Footer Links Keyword Stuffing

Q&A THANK YOU!