Tainan Enterprise (Cayman) Co., Ltd.

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Presentation transcript:

Tainan Enterprise (Cayman) Co., Ltd. (F-TAINAN:5906) Investor Conference TAINAN ENTERPRISES (CAMAN) Dec 01, 2016

1.1 Company Brief Introduction 1. Basic Information 1.1 Company Brief Introduction Date of Establishment: February , 1999 Chairman: Mr. Yang Ching-Hon Capital:NT $ 300 Million No. of Employee :222 Address: 1F., No.297, Sec. 2, Dongmen Rd., East Dist., Tainan City 701, Taiwan (R.O.C.) Major Business:Apparel Brand Development

1.2 Company History Date Important Events 1999.02 Found TAINAN ENTERPRISE (CAYMAN) CO., LTD.The capital is USD4,722,500. 1999.05 Found TONYWEAR (SHANGHAI) FASHION CO., LTD. Launch the new brand “TONY WEAR” in China. 1999.09 Open the first TONY WEAR flagship store in Beijing. 2000.07 Open the TONY WEAR flagship store in Shanghai. 2002.02 Launch the new brand” TONY JEANS”. Act as agent “camel active”(The apparel brand of Germany ). 2003.03 Open the first multi-brand store at Wandu building in Shanghai — TONY TOWN 2004.04 Found GUANJIA (SHANGHAI) FASHION CO., LTD. Launch the new brand “emely” in China. 2004.12 Act as agent “NEW MAN”(The apparel brand of France ) 2006.09 Launch the new brand “Tony uomo”. 2008.03 Launch the new women`s apparel brand “TJL”. 2008.09 Launch the new girl`s apparel brand “Emely Sweetie”. 2009.05 Act as agent “U by ungaro”(The apparel brand of France ). 2010.10 Launch the new brand “TW.Design”. 2011.06 Act as agent “Voice of Voice”(The apparel brand of Korean ). 2011.10 Increase capital by cash NT$78,150,000.After that , the capital is NT$651,198,680;The company's shares are officially traded on TWSE Exchange. 2011.12 End the agent “U by ungaro” (The apparel brand of France ). 2013.01 Increase capital by cash NT$300 million. After that , the capital is NT$963,232,700. 2015.12 End the agent “camel active” (The apparel brand of Germany ). 2016.05 Reduction of capital NT$663,232,700. After that , the capital is NT$300 million. 視需要多列出 幾點。

1.3 Group Structure TONYWEAR (SHANGHAI) FASHION CO., LTD. 65.29% TONYWEAR (SHANGHAI) FASHION CO., LTD. 100% 34.71% Tainan Enterprise (CAYMAN) CO., LTD. GUANJIA (SHANGHAI) FASHION CO., LTD.

1.4 Company Strategy Financial Optimize financial instructure Knowledge sharing The fun of experience Strengthen the brand spirit Fashion trend Develop internet stores Marketing Optimize financial instructure Increase partners Professional management team Financial Brand links up with access Diversification management Fast fashion Operation Cultivate fans Full-channel sales Multi-brand Sales Main values : people oriented

2.Marketing Analysis and Production/Marketing Overview 2.1 Marketing Position of Brand Brand Marketing Position TONY WEAR Advanced pop men`s city office and leisure apparel. TONY JEANS Pop city / leisure apparel.(Mainly to men , a few women) emely Fashion female office worker`s apparel. VOV Modern , Fashion , Sexy , Slim women`s apparel. G-CUT Young、Sexy、Modern、Fashion women`s apparel. (1) Own Brand Year Brand Marketing Position 2010 TW.Design Unique men`s apparel. (2) Act Brand Year Brand Marketing Position 2011 VOV Modern、Fashion、Sexy、Slim women`s apparel. (The brand of Korea) 2016.05 G-CUT Young、Sexy、Modern、Fashion women`s apparel.(The brand of Korea)

G-CUT

2.2 The Main Sales Areas 2.3 Operating Proportion Unit:NT$1000 Year 2013 2014 2015 Sales area Amount % China 2,084,917 99.69% 1,561,551 98.97% 1,097,513 99.63% Other Asia 6,483 0.31% 16,180 1.03% 4,078 0.37% Total 2,091,400 100.00% 1,577,731 1,101,591 YEAR BRAND YEAR BRAND 2.3 Operating Proportion Unit:NT$1000 Year 2013 2014 2015 Sales Revenue Amount % Men 1,436,836 68.70% 894,503 56.70% 331,886 30.13% Women 654,564 31.30% 683,228 43.30% 769,705 69.87% Total 2,091,400 100.00% 1,577,731 1,101,591 YEAR BRAND BRAND

2.4 Technology and R & D Overview 2014 2015 R & D expenses 38,816 8,126 YEAR BRAND YEAR BRAND OBM Store Numbers TONYWEAR (SHANGHAI) FASHION CO., LTD 2015 2016 Internet store TONY WEAR 6 2 GUANJIA (SHANGHAI) FASHION CO., LTD emely 68 43 1 VOV 35 46 G-CUT 11 Total Store Numbers 109 102 3 YEAR BRAND BRAND

2.5 Financial Results for the Last 3 Years Unit:NT$1000 Year 2013 2014 2015 Total Assets 2,467,706 1,699,214 667,612 Total Liabilities 1,167,178 929,280 366,813 Total Shareholders' Equity 1,300,528 769,934 300,799 Sales Revenue 2,091,400 1,577,731 1,101,591 Gross Profit 952,699 456,994 384,154 Gross Margin(%) 45.55% 28.97% 34.87% Net Income -660,099 -556,334 -465,411 EPS -6.99 -5.78 -4.83

3.Future Business Development Program 3.1 Short-term Business Development Program (1) Establish brand image in the first and second line cities. Develop equivalent positioning for each brand in the department stores and electronic business platform. Establish retail system standardization for each brand , and improve retail ability of each regional franchise system. Establish the service system in the third and fourth line cities. Establish the risk control system of inventory. (2)Integrate Online and Offline (O2O) sales. (3)CRM(Customer Relationship of Management) Launch VIP program for stored value card:Our company has more than 400,000 VIP members. We will do direct marketing for these VIP members, and expect them to become the main source of income by O2O.

3.2 Medium and Long term Business Development Program Popularize regional dealer programs in the third and fourth line cities. Support potential dealers to become long-term stable partners. Establish the foundation of franchise system. Increase the import agent of different brands .

MARKETING EVENT Emely&Emely sweetie Fashion Show

MARKETING EVENT STARS WEAR VOV

MARKETING EVENT VOV IN KOREAN FASHION MAGAZINES

MARKETING EVENT VOV IN CHINESE FASHION MEDIA

Thank You