Online Data Management Platform for Marketers MarketScape Online Data Management Platform for Marketers

Why online? Access to system from any number of sites in any geography Fully hosted solution delivers competitive cost of ownership Simple web user interface means minimal training needed Why online?

Internal marketing users manage customer and prospect contacts for marketing campaigns Quickly and easily segment their customer and prospect pool to create targeted audiences for single or multi-channel campaigns Analyse segments using advanced cross tabulation reports, profiling, penetration etc Instantly download data for campaigns Create campaign history for contact management How does it work

Customised to your exact requirements Configured specifically to work with your data whether it's B2B or B2C, whatever attributes you have Single view built to support your exact business requirements Fully branded to your corporate look and feel Customised to your exact requirements

Single View of Customers & Prospects The single view can comprise customers, internal prospects or 3rd party prospects, merged and de-duplicated Single View of Customers & Prospects

Limitless Numbers of Attributes Whatever the type or numbers of attributes, they are available for selection Limitless Numbers of Attributes

Drive-time and drive-distance selections are automatically added to campaign criteria Targeting Tools

Find out how many contacts are left for each attribute based on your current selection Intermediate Counts

Get a count of your selection in seconds, no matter how large the database Fast Counts

Create multi cell campaigns with boolean logic AND, OR, NOT logic

Multi segment campaigns Extract a campaign from multiple de-duplicated segments Multi segment campaigns

Create Single or Pivot Table reports

Advanced Analysis

Suppress Previous Orders Suppress previous orders or upload a file or URN’s to suppress Suppress Previous Orders

Find attribute values by pasting and searching Paste and Search

Find attribute values by range searching

Multiple configurable output layouts Select a layout that suits your campaign channel Multiple configurable output layouts

Download Order screen Download your data and start your campaign. Print order criteria Download to desktop Download Order screen

All campaign history is available for later selections

Benefits Build more targeted campaigns faster Campaign planners no longer reliant on IT department Competitive cost of ownership Millions of prospects at your fingertips Single standardised view of customers, prospects and 3rd party prospects Fast counts on multi-million rows Full support for AND/OR/NOT logic Multi-cell campaigns Prior order suppression Data downloaded directly to desktop Campaign history maintained Configurable output layouts Fully hosted – zero IT resources Minimal training needed Incremental daily/weekly updates of any attribute e.g. responders, opt-outs Output directly to email fulfilment such as SalesForce Benefits