Mass Participation

Excellence & Sport for All Sport for all - where everyone is encouraged and has the opportunity to take part in the sport of their choice, irrespective of any social or cultural differences such as wealth, gender or age Sporting excellence - where the very best performers are given additional support so that they may reach international success

Participation Pyramid ELITE – OLYMPIC, PARALYMPIC, WORLD, EUROPEAN COMPETITION PERFORMANCE – LOCAL AND REGIONAL COACHING AND TRAINING SPORTS CLUBS AND LEAGUES PARTICIPATION – SPORTS CLUBS AND LEISURE CENTRES FOUNDATION – PE AND RECREATIONAL SPORT

Mass Participation 54% participate less than 12x/year Inactivity costs £2 billion per year Aim: 70% of population reasonable active by 2020 = 30 mins of moderate exercise 5x per week Today: only 32%, 57% in Aus

Organisation & Administration NGB DCMA – appoints Minister of Sport and gives annual grants to key organisations - UK Sport, Sport England, Sports Council for Wales, sportscotland, Sports Council for Northern Ireland DfEE – school sport Previously, government had little to do with sporting success This is improving, funding from National Lottery and increasingly professional attitudes and approaches Government and lottery expenditure - £2.2 billion/year

Sporting organisation DCMS GB/National Sports Councils For England: Sport England Developing grass roots participation UK Sport Elite performers & Sporting excellence

Role of the Government To advise Ministers, drive forward sport sector programmes and projects, and work with the sports delivery NDPBs. DCMS aims to help deliver the three key priorities that the Minister for Sport has set out: support the bid to bring the 2018 World Cup to England deliver a safe and successful Olympic Games in 2012 achieve a real and sustainable legacy for the 2012 Olympics

What They Do maintain a core of expert knowledge on sport, and relationships with the sport sector more generally, to enable us to provide high quality policy advice to Ministers. drive delivery of key programmes and projects in the sport sector, such as setting up an Olympic style competition structure in schools. manage the Department’s relationship with the sports delivery NDPBs: Sport England, which invests money in grassroots projects to increase and sustain participation in sport UK Sport, which is responsible for developing high performance sport in the UK and also for bringing major events to the UK through its World Class Events Programme UK Anti-Doping, which is responsible for ensuring that the UK complies with its international obligations to tackle doping in sport through the delivery of the UK government’s anti-doping policy

Aims & Objectives Support initiatives to promote equality in sport Support professional sports in the UK and represent their interests in government, in Europe and internationally With HMRC and the CCPR, promote the Community Amateur Sports Club Scheme, which offers certain tax reliefs to local amateur sports clubs

The role of national agencies in the promotion of sporting activity These agencies are responsible for introducing & implementing various initiatives to promote sport. Specific social groups are often the focus of these initiatives. E.g. women, groups of low socio-economic status, ethnic minorities etc. The benefits of a healthy lifestyle and the rewards gained from physical activity are often the focus of such schemes.

Sport England Formerly known as the English Sports Council Work in partnership with UK Sport, which has responsibility for elite success, and the Youth Sport Trust, which is focused on PE and school sport Major party in the delivery of the Government’s sporting objectives. Also acts as a distributor of Lottery & Exchequer funds to sport. Main mission is to make England successful and active as a sporting nation. Sport England has invested £2bn into sports in England since 1994.

Sport England’s primary scheme Start Get people involved in sport in order to improve the health of the nation. This is particularly relevant to disadvantaged & under-represented groups. Stay To ensure people remain in sport. This area also includes getting new coaches and volunteers involved & staying involved in sport. Succeed To improve the English infrastructure of elite development. Sport England hopes to improve England’s success on the world medal stage through this scheme.

Aims Grow More children and young people taking part in five hours of PE and sport a week One million people taking part in more sport These targets account for 15% of our investment. Sustain More people satisfied with their sporting experience 25% fewer 16-18 year olds dropping out of at least nine sports - badminton. basketball, football, hockey, gymnastics, netball, rugby league, rugby union tennis These targets account for 60% of our investment. Excel Improved talent development in at least 25 sports This target accounts for 25% of our investment

What do Sport England do? Invest expertise, resources and both government and Lottery money into community sport. £480 million is invested directly through 46 national governing bodies of sport. There are five open funding streams other organisations can apply to. A statutory role in protecting playing fields and must be consulted if community playing fields are threatened by potential developments. Provide a wealth of expertise and advice on range of sports subjects including planning, facilities, coaching, volunteering and sports development. Act as advocates for community sport - bringing together a wide range of partners from local and national government, the commercial sector, higher and further education and the third sector to make the most of their investment in sport.


Funding Programmes The funding programmes are: Small Grants Sportsmatch Innovation Fund Themed Funding Rounds Sustainable Facilities Fund Sport England also administers the Free Swimming Capital Modernisation Programme on behalf of Government. Funding is available for improvements to publicly accessible swimming pools in local authority or maintained school ownership

Sport England in Partnership Youth Sport Trust and UK Sport National governing bodies of sport National partners Local authorities County sports partnerships Higher and further education The third sector The commercial sector London Organising Committee of the Olympic Games and the Olympic Delivery Authority

Example Schemes 50m pool including athletics and cycling Hillingdon 50m Pool including sports hall and lido Manchester Indoor BMX proposal PFI credit schemes National Centre project upgrades Strategic review of national centres Some major projects funded by Sport England they are still involved with, to ensure Lottery Funding Agreements are being delivered: Wembley National Stadium (£120m) English Institute of Sport Programme (£120m funding) Lee Valley Athletics Stadium Manchester Sports City (2002 Commonwealth Games Legacy) Caversham Lakes National Rowing Centre

Disabled Sport – Playground to Podium A dedicated initiative designed to identify and nurture disabled young people and disabled adults with the potential to be elite athletes The scheme identifies at least 15 young disabled people a year per school sport partnership who demonstrate a high ability in generic skills. They are invited to attend the County Athlete Assessment coordinated by English Federation of Disability Sport and development centres. Only those young people with physical or visual impairments can take part in the Paralympics thus achieving a podium place through this programme. There are other performance routes and opportunities for young people with learning disabilities and deaf/hearing impaired athletes, and that these too can lead to international competition and success

Plans and targets 3,600 teachers to be trained to recognise potential talent in young disabled people. 22,500 young disabled people will receive quality coaching in partnership clubs. 13,500 young disabled people will be recognised as having higher ability in physical education or sport. Assessment and further development will be provided to 8,500 talented young disabled people. 2,000 adults with a disability will be introduced to high quality coaching in a community setting .5,000 disabled athletes and players will be directed to appropriate high quality coaching opportunities in performance environments .More talented performers will move onto elite programmes and sporting success

Sporting Equals Sporting Equals exists to actively promote greater involvement by all communities that are disengaged especially the black and minority ethnic population. Associated to but not run by SE Over half of people in black and minority ethnic (BME) communities do no sport or physical activity.  On average BME populations have a lower sports participation rate than the national average of sports participation (46%): Bangladeshi (30%), Pakistani (31%), Indian (39%) and Black Caribbean (39%)

London 2012 In 2012 London will be hosting the Olympic Games and Paralympic Games. To increase participation, an aim of SE is that that all the purpose-built venues not only perform during the competitions, but serve sport and local communities well after the last medal has been won.

Swimming and diving The Aquatics Centre will host the swimming and diving events at the Games and will be an iconic landmark during the event.  Our £40 million investment into the Aquatics Centre is focussed on ensuring that the facility can be adapted for use by the community after the games. Its two 50m pools and diving pool with moveable floors capable of reducing depth for swimming lessons will provide a facility for local, regional and national activities. We are also working with the Amateur Swimming Association, five London boroughs and the University of East London to develop a strategy and usage programme that allows swimmers and divers to progress from recreation to international performance

Cycling The Velopark will host the Velodrome and BMX based cycling events. After the games, a road circuit and off-road trail will be added to the existing facilities. This will create a centre for all types of cycling - community and elite, local regional and national, recreation, training and competition - in the Lower Lee Valley. SE are contributing up to £10.5m towards this project.

Canoeing The Broxbourne White Water Canoe Slalom Course will host the canoe slalom preliminary and final competitions during the games. Afterwards, it will available for use by local, regional and national groups. Elite canoe slalom athletes will use it fro training and competition. Local community participants will be able to get involved through new canoe clubs; while rafters will be able to take part through corporate and social events. SE are investing £900,000 towards this project

Sportscoach UK Established in Leeds, in 1983. Aim to increase and improve the level of coaching in the UK. Works with Sports Councils across the country, NGBS, schools, FE & HE institutions, Awarding Bodies and many more. Provides a central resource of strategic & technical expertise, advice & support. Works with funding agencies to integrate coaching development into local authorities and sports agencies.

National Governing Bodies - NGB’s Each sport has its own NGB which co-ordinates rules, competitions and officials. NGB’s must generate their own funding through advertising, sponsorship, affiliation fees, donations and home county sports councils (Sport England etc). NGB’s are also responsible for developing and promoting their sport at local and elite levels. This done via increased access, improved coaching and enhanced facilities.

Sporting Providers Local Government Education Voluntary Sector Private Sector

DCMS Sport England National Lottery NGB's 1. 2. 3. 4. 5. 6. 1. 2. 3.

Sport England Aims 1. 2. 3. London 2012 Functions Funding Programmes Example Schemes Partnerships