Update from Food Standards Scotland BNF Scottish Education Conference Heather Peace, Head of Nutrition Science and Policy, Food Standards Scotland 18th March 2017

Food Standards Scotland The Food (Scotland) Act 2015 gives FSS a statutory duty to improve the extent to which the Scottish population have diets conducive to good health. Corporate plan published on Aug 2016 http://www.foodstandards.gov.scot/shaping-scotlands-food-future-our-strategy-2021

Our role FSS has a statutory duty to improve the extent to which the Scottish population have diets conducive to good health. Our remit: Primary source of evidence-based diet and nutrition advice in Scotland Strategic co-ordination of diet and nutrition research and surveillance Advice and recommendations to Ministers

20 years The Scottish Diet

Setting the direction for the Scottish Diet

Diet and Nutrition: Proposals for Setting the Direction for the Scottish Diet (20th January 2016) http://www.foodstandards.gov.scot/fss-board-meeting-20-january-2016 FSS has a statutory duty to improve the extent to which the Scottish population have diets conducive to good health. Areas of Action Changing the food and drink environment by: Changing consumer behaviour by: Price and promotions Empowering Consumers Portion size reductions Public Information Campaigns Advertising and marketing Education on Diabetes Reformulation Affordability and Acceptability of a Healthy Diet Taxation Provision of Consistent Dietary Messaging

March 2017: one year on… 5 recommendations : Industry work stream http://www.foodstandards.gov.scot/board-meeting-8-march-2017 5 recommendations : Industry work stream Recommend that FSS positively supports the industry forum established in Dec 2016 and encourages industry to take this work forward. Support for SMEs Recommend that FSS works with SG to develop proposals to be included in forthcoming SG Diet and Obesity Strategy to support Scottish SMEs to reformulate. Regulation of promotions Recommend that regulation of promotions of HFSS food and drink within premises be taken forward, starting with full assessment of current legislation.

March 2017: one year on… 5 recommendations (continued): http://www.foodstandards.gov.scot/board-meeting-8-march-2017 5 recommendations (continued): 4. Development of standards Recommend that FSS work in partnership to promote, encourage and participate in the development of standards to regulate the food environment in Scotland. Development of an out of home strategy Recommend an overarching OOH strategy for Scotland be developed by FSS, SG and NHS Health Scotland and considered for inclusion in forthcoming SG diet and obesity strategy.

Discretionary food and drink

Discretionary foods and drinks http://www.foodstandards.gov.scot/scottish-diet-it-needs-change A high proportion of calories, fats and sugars in Scotland comes from discretionary foods. Low nutritional value and are not required for our health e.g. confectionery, cakes, biscuits, pastries, savoury snacks and sugary drinks.

Healthy Eating Campaign – Take 2 http://www.foodstandards.gov.scot/nutrition-health/lets-change-our-future Aimed at motivating people in Scotland to reduce the amount of unhealthy snacks and treats they eat. Re-run of the Sept. 2016 Healthy Eating campaign in March 2017. TV, radio, digital advertising, PR, social and partnership activity.

Healthy Eating Campaign – Take 2 New strand for 2017 includes #treatfreetuesday Encouraging the people of Scotland to drop unhealthy snacks and treats on a Tuesday, to kick start behaviour change.

Out of home (OOH) food and drink in Scotland

Out of home food and drink http://www.foodstandards.gov.scot/assessment-out-home-food-and-drink-landscape-scotland FSS commissioned NPD Group to provide data on the out of home food and drink landscape in Scotland (published Oct 2016). Refocused our attention on this sector.

The out of home landscape Total Out of Home Commercial QSR QS Burger Fish & Chips QS Sandwich QS Bakery Coffee Shops QS Pizza/Italian Qs Ethnic Retail Petrol Station Pubs Full Service FS Traditional FS Ethnic FS Pizza/Italian Café/Bistro Travel & Leisure Hotel In-Store Restaurant Bar/Club Motorway Service Station Ice Cream Shop Leisure/Entertainment Non Commercial Workplace College/Uni Vending Machine Exclusions : Hospital meals for patients School meals Prison meals Hospitality e.g. catering services for events such as weddings. Unaccompanied children under 16yrs

Food service in Scotland is an important industry. Total visits in Scotland (2015) 948 million visits Growth in visits in Scotland is ahead of GB and other European countries Source: The NPD Group / CREST UK data to YE December 2015

Brands have gained importance in 2015, increasing from 46 Brands have gained importance in 2015, increasing from 46.9% of all visits out of home in 2012 to 50.5% in 2015. % of visits to total out of home in Scotland between 2012-2015, independents vs. brands Source: NPD Crest®, data to YE Dec’15 Total Foodservice

Spend # of item Visits +2.6% +1.3% +1.3% +1.7% +3.0% -1.1% People in Scotland visit OOH more than those in GB, but spend less and get more for their money Overall Spend +2.6% -1.1% +1.3% Average # of item per eater +1.3% Overall Visits +1.7% +3.0% Total Food Service 2015 vs. 2014 Source: The NPD Group / CREST UK data to YE December 2015

% of total out of home visits in Scotland, by socioeconomic group People in the less affluent groups (C2DE) visiting the Scottish out of home market has increased since 2014. % of total out of home visits in Scotland, by socioeconomic group Source: NPD Crest®, data to YE Dec’15

The motivation to treat ourselves or others has increased since 2012. % visits to total out of home where motivation to eat out was: “treat myself/others/kids”, 2012 vs. 2015

Health is not a key factor when choosing an outlet in Scotland, and is decreasing in importance. % visits to total out of home where motivation to eat out was: “wanted a light/healthy meal”

Some less healthy categories like Puddings/Desserts and Crisps/Popcorn/Salty Snacks have decreased since 2012, while incidence of Water has increased. Incidence of water, puddings/desserts and crisps/popcorn/salty snacks in Scotland: 2015 vs. 2012 Source: NPD Crest®, data to Dec’15 Total Foodservice

Top foods and drinks consumed out of home in Scotland in 2015. Many of the top food & beverages consumed out of home in Scotland tend to be less healthy. Top foods and drinks consumed out of home in Scotland in 2015. % incidence Source: NPD Crest®, data to Dec’15 Total Foodservice

Kids meals are included as part of 1 in every 5 out of home visits by children under 12 yrs, and almost 37% are provided by a single fast food chain.

Food & Drinks included out of home for children under 12yrs are even more likely to be less healthy than for the overall population. Top 10 Food and Beverages consumed out of home by children aged 0-12 yrs in Scotland in 2015: % incidence

Children aged 0-12 yrs consumed more Beef Burgers and Regular Cola than they did in 2012. % Incidence of beef burgers and regular cola in children 0-12 yrs in Scotland: 2015 vs. 2012 Source: NPD Crest®, data to YE Dec’15

Summary of out of home findings Brands have a large share and growing share of the out of home market in Scotland. However, independents still hold around half of the total market. People in Scotland are buying more but spending less out of home compared to GB overall. More families and the least affluent visiting out of home in the last year. Top food & beverages consumed out of home in Scotland tend to be less healthy, including Chips/French Fries, Cakes/Biscuits/Pastries, Burgers and Regular Cola. Children between 0-12 yrs consume more Chips/French Fries, Burgers and Sugary Drinks more often out of home than adults. Health is not a key factor when eating out of home, and appears to be decreasing in importance in Scotland. Furthermore, the motivation to treat ourselves or others has increased.

An overall strategy for OOH FSS Board Paper (March 2017) recommendation to develop an overarching strategy for the out of home sector To address the: Current skew towards less healthy options Provision of consumer information (e.g. calorie labelling) Excessive portion sizes Promotion of HFSS food and drink Provision of HFSS food and drink and density of premises selling HFSS foods in local environments and Introduction of nutrient standards for public sector procurement

Schools resources

Review of regulations and schools resources http://www.foodstandards.gov.scot/user-type/schools-education FSS School resources Interactive Eatwell Guide - http://fss-eatwellguide.scot/ Cookin Castle: http://cookincastle.com/ Coming soon (summer 2017) : New FSS webpage for education with Schools pack of classroom activities (currently being updated)

Happy to answer any questions Thank you Happy to answer any questions