Driving unique customer experiences with social media Jonathan Barouch, Chief Executive Officer & Founder Local Measure

The Millennial Customer Heavily influenced by content before making purchasing decisions Recommendations from peers are much more powerful than from brands Will pay for and value experiences over material goods

How Do You Reach Them?

What Content Resonates?

What Content Resonates? Creating video content (particularly live video) Using apps like Instagram’s Hyperlapse app Seek the right to use your customers’ content on your website and digital channels

Driving Revenue Here are some strategies we are seeing in the industry: Head chefs are becoming social celebrities in their own right- creating their own ‘back of house’ content Social Media is being used to crowd source menu ideas UGC is used to influence the booking decision and showcase the venue in an authentic way Unique social handles or microsites for each bar or sub venue

Surprise & Delight Patrons Use social to be alerted to influencers or repeat customers Connect with those customers and acknowledge special occasions, celebrations or events Sydney Opera House and Moet & Chandon during their Vivid campaign used live screens to move people from the precinct to the bars and restaurants and left bottles of champagne behind the counter for local influencers