LVCVA CASE STUDY ONE SHEET

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Presentation transcript:

LVCVA CASE STUDY ONE SHEET OBJECTIVES Build awareness & excitement for Las Vegas as a travel destination Educate consumers by showcasing Las Vegas’ entertainment offerings Drive conversion & incremental visitation, proven via measurement SOLUTIONS Branded Content: Vegas 24/7 Radio featuring LV residency artists Audio Everywhere: Cross-platform messages promoting specific events Pioneering Attribution: Placed location analytics quantifies impact of Pandora campaign on LV tourism RESULTS +6% Lift in visitation to city of Las Vegas driven by Pandora campaign 152k Additional visitors to Las Vegas generated by Pandora campaign $110M Incremental Revenue* for Las Vegas from increased visits “Pandora was an outstanding partner to LVCVA for this campaign. The 24/7 Vegas playlist and cross-platform audio messaging were on-brand solutions that accomplished our campaign objectives, and they provided us with a first-to-market measurement opportunity to prove that when Pandora plays, our message truly works.” -Caroline Coyle, VP of Brand Strategy, LVCVA Source: Placed Study, 2015 *Revenue calculated from average spend per visitor to Las Vegas ($724) from LVCVA Website Pandora Confidential