Keith Pollard Managing Editor International Medical Travel Journal THE MEDICAL TOURISM DESTINATION THE SECRET OF SUCCESS AND THE RECIPE FOR FAILURE Keith Pollard Managing Editor International Medical Travel Journal
THE SEVEN FACTORS THAT DETERMINE DESTINATION ATTRACTIVENESS SIGNIFICANT SEVEN THE SEVEN FACTORS THAT DETERMINE DESTINATION ATTRACTIVENESS
THE SEVEN FACTORS THAT DETERMINE COMPETITIVE SIGNIFICANT SEVEN THE SEVEN FACTORS THAT DETERMINE COMPETITIVE ADVANTAGE
"IF YOU DON'T HAVE A COMPETITIVE ADVANTAGE, DON'T COMPETE."
SIGNIFICANT THE SEVEN GEOGRAPHY CULTURE IMAGE INFRASTRUCTURE ENVIRONMENT RISK AND REWARD PRICE
THE MEDICAL TOURISM MARKET
THE SIGNIFICANT SEVEN 1. GEOGRAPHY
UK MEDICAL TOURISTS POLAND BELGIUM CZECH HUNGARY SPAIN TURKEY
AIR TRAVEL RESTRICTIONS “... travel should be avoided for 10 days following abdominal surgery” “...wait three months before flying after a joint replacement” “We do not recommend any form of prolonged travel within 6 weeks of surgery”
PROXIMITY
2. CULTURE LANGUAGE, RELIGION, FOOD.... THE SIGNIFICANT SEVEN 2. CULTURE LANGUAGE, RELIGION, FOOD....
TREATMENT ABROAD SURVEY
TREATMENT ABROAD SURVEY “THEY DIDN’T UNDERSTAND ME”
THE SIGNIFICANT SEVEN 3. DESTINATION IMAGE
INDIA
TURKEY
THAILAND
4. INFRASTRUCTURE.... CAPABILITY... QUALITY THE SIGNIFICANT SEVEN 4. INFRASTRUCTURE.... CAPABILITY... QUALITY
“Where do you go for great health care in Las Vegas?” “The airport…...”
THE SIGNIFICANT SEVEN 5. ENVIRONMENT
MALAYSIA
HUNGARY
THE SIGNIFICANT SEVEN 6. RISK AND REWARD
MEDICAL TRAVEL IS A DECISION OF LAST RESORT THE SIGNIFICANT SEVEN MEDICAL TRAVEL IS A DECISION OF LAST RESORT
THE SIGNIFICANT SEVEN 7. PRICE
THE USA PRICING MYTH
THE USA PRICING MYTH HEART BYPASS SURGERY MTA “PRICE” $144,000 BLUEBOOK $40,000 HIP REPLACEMENT MTA “PRICE” $43,000 BLUEBOOK $22,500
IT’S NOT ABOUT PRICE Source: Treatment Abroad: Medical Tourism Survey 2012
SIGNIFICANT THE SEVEN GEOGRAPHY CULTURE IMAGE INFRASTRUCTURE ENVIRONMENT RISK AND REWARD PRICE
DIFFERENT NEEDS?
“I DON’T KNOW THE KEY TO SUCCESS...” KEY MESSAGE? “I DON’T KNOW THE KEY TO SUCCESS...” “BUT THE KEY TO FAILURE IS TRYING TO PLEASE EVERYBODY"
WANT TO KNOW MORE?
IN APRIL 2017 IN OPATIJA
IMTJ MEDICAL TRAVEL SUMMIT 2017
IMTJ MEDICAL TRAVEL AWARDS 2017