Unified National Agriculture Market Integrating the Agri Value Chain   Unified National Agriculture Market Integrating the Agri Value Chain Preparedness of Financial & Information Technology 24th Nov 2016, New Delhi Manoj Rawat Head, Agribusiness & Rural Banking RBL Bank, Mumbai, India

Flow of presentation Unlocking Agribusiness potential Types of Markets prevailing in India Marketing Channels Need for linking farmers to Markets Unified National Agriculture Marketing Platform Is our IT infrastructure prepared for National Market Way forward Markets Marketing NAM IT Infrastructure Way Forward

Unlocking Agribusiness Potential Markets Marketing NAM IT Infrastructure Way Forward

RBL Bank-Financing Agri-Value Chain Agribusiness AGRI VALUE CHAIN RETAIL AGRIBUSINESS COMMODITY BUSINESS Markets Marketing NAM CORPORATE AGRIBUSINES IT Infrastructure Way Forward

Classification of markets based on Types of Market Agribusiness Classification of markets based on Location/Operation Village Market Primary Market Secondary Market Terminal Market Volume of transaction Wholesale Market Retail Market Nature of transaction Spot Market Future Market Forward Market Govt. intervention Regulated Market Unregulated Market Stage Producing Market Consuming Market No. of commodities General Market Specialized Market Markets Marketing NAM IT Infrastructure Way Forward

Current Scenario 6 National Commodity Exchanges in India Agribusiness 6 National Commodity Exchanges in India 7157 Regulated (Secondary) Agricultural Markets Markets 24 Regional Commodity Exchanges in India 22,221 rural periodical markets (Rural Haat) Marketing NAM India, world’s largest producer of fruit and vegetables but inadequate post- harvest storage and transportation cause losses of around 30%-40 %, only 7 per cent value addition takes place, and only about 2 per cent of production is processed commercially IT Infrastructure Way Forward

Traditional Agriculture Value Chain in India Agribusiness Farmers 30%-40% APMC/ Mandi Markets Primary Market 20%-30% Marketing Wholesale Market NAM 20%-30% IT Infrastructure Retail Market 15%-20% Way Forward

Traditional Agriculture Value Chain in India Producer/farmer 30%-40% Primary Market 20%-30% Govt. Procurement FCI, NHB Wholesale Market 20%-30% Sub-Wholesale 15%-20% Wholesale market 10%-15% PDS Shops Consumer

Why we need efficient supply chain Agribusiness Markets Marketing NAM IT Infrastructure Farmers realize only 30-40% of value paid by consumer. Distress sales due to pressure of immediate cash needs Lack of infrastructure for primary processing Lack of appropriate technology for value addition Way Forward

Modern Market Concept Infrastructure Pack house, Quality Testing, Palletization Services Transport (Incl. Cold Chain), Settlement of Payments, Banking, Marketing information Banking Institution TERMINAL MARKET Electronic Auction Processor Exporter Wholesaler Trader Retailer Cold Storage, Chamber etc. Ripening Direct Selling Unified National Agriculture Market Infrastructure Washing, Grading, Sorting, Weighing and Transport to TM Services Collection & Aggregation of produce, Settlement of payments, advisory on inputs, Price quality and multimodal transport Producers / farmers & Associations

NAM-Introduction Agribusiness Markets NAM is a “virtual” market backed by physical market (mandi). NAM-electronic trading portal to create a unified national market for agricultural commodities. Buyers/ sellers situated within and outside the State can participate in trading. Provides end-to-end solutions to all sellers and buyers. It will reduce the transaction costs. Marketing NAM IT Infrastructure Way Forward

Process Flow Farmer Buyers Disbursement e-Pledge Payment Agribusiness Farmer Buyers Disbursement Markets National Agriculture Market (NAM) (electronic trading platform) e-Pledge Payment Transaction Fee Marketing APMC-Godown APMC and other market yard in States Customized State electronic platform of NAM NAM Plug in to NAM (Central) IT Infrastructure Existing channels Way Forward Payment

Benefits related with the direct marketing-NAM Agribusiness Makes the marketing channel shorter. It minimizes the marketing cost, transportation cost. Markets Helps in eliminating the intermediaries. Reduce post-harvest losses. Marketing Monetary benefits to the farmers: Farmers get higher share in consumer rupee Marketing cost will be minimized NAM Lower transaction cost Farmers directly come in contact with the consumers and come to know the consumers requirement. IT Infrastructure Non-Monetary benefits to the farmers: Reduces the post-harvest losses of the produce. Way Forward Farmers increase their efficiency by access to better technologies

Is our IT infrastructure prepared for NAM? Agribusiness Markets Information kiosks needs to be located in rural markets and serve as sources of reliable and timely market information for farmers Uses voice mail for information delivery, where a user dials a toll free number to access the information through simple menu steps Use mobile phones for information delivery to farmers To disseminate price info of selected commodities & markets daily in vernacular language. Facilitate market linkages for farmers and SMEs through an interactive radio programs Marketing NAM IT Infrastructure Way Forward

A comprehensive Agri-Value Chain approach is required Way Forward Agribusiness A comprehensive Agri-Value Chain approach is required Markets Adopt realistic & collaborative approach to integrate the markets Dovetail various Government Schemes for Unified Markets Marketing Setting up basic minimum marketing infrastructure in villages and clusters Emphasis on bringing all the stakeholders on platform NAM Governments need to create enabling environment on field (APMC act) IT Infrastructure Unified Markets should help in better price discovery for farmer Empowerment through Literacy, training, capacity building & awareness Way Forward

Thank You One India bulls Centre, Tower 2B Senapati Bapat Marg, Lower Parel (W), Mumbai - 400 013 India. Tel: (022) 43020999, Email: agribusiness@rblbank.com Website: www.rblbank.com A presentation by Agribusiness team