E-commerce Strategy Ing. Athanasios Podaras, Ph.D Faculty of Economics Department of Informatics Technical University of Liberec

Content E-commerce Organizational Strategy E-commerce Strategy Performance Cycle E-commerce Strategy goals and objectives E-commerce Strategy Initiation E-commerce Strategy Formulation E-commerce Strategy Implementation E-commerce Strategy Assessment SMEs and E-Commerce

Organizational Strategy strategy is a comprehensive framework for expressing the manner in which a business plans should be executed to achieve the enterprise mission, what goals are needed to support it, and what plans and policies will be needed to accomplish these goals Starts with the company’s current status (where we are today, how competitive we are today, market share)

E-Commerce Strategy Performance Cycle

Strategies for gaining Competitive advantage Niche Growth Alliance Innovation Time Entry barriers Customer or supplier lock-in

E-COMMERCE Strategy – Goals and Objectives Improved performance Gain of competitive advantage Increased sales and revenue Improved customer and partner service and relationships Generation of new business models and facilitating innovation

E-commerce Strategy Initiation In the strategy initiation phase, an organization is setting its vision, goals, and objectives. Included tasks company’s strengths and weaknesses examines the external factors that undertake a competitive and competitor analysis to determine its strategy

E-commerce Strategy Formulation Strategy formulation refers to the development of specific strategies and tactics to exploit opportunities and manage threats in the business environment in light of corporate strengths and weaknesses Included tasks Business Opportunities Cost-Benefit Analysis Risk Analysis, assessment and management

E-commerce Strategy Implementation Project planning. Project planning includes setting project objectives, metrics, a project schedule, and EC initiatives. Resource allocation. All internal and external resources need to be properly planned and allocated. Project management. Each project needs to be managed during the implementation phases. Activities here range from purchasing parts to developing an Internet security system.

Assessment Strategy assessment refers to the continuous performance monitoring, the comparison of actual to desired performance, and the evaluation of the progress toward the organization’s goals, resulting in corrective action and, if necessary, in strategy reformulation

SMEs and e-Commerce E-commerce can be one of the most effective business tactics for small and medium-sized enterprises (SMEs).