Facebook Ads

“Facebook Retreats on Online Tracking” This article talks about the controversy dealing with a Facebook advertisement program, called Beacon. This program, beginning in 2007, tracked the users purchases and activity from other websites. Then would notify their friends about their purchases through the Facebook news thread. This served as free advertisement for companies, however, the users of Facebook did not want their friends to have access to this information.

http://scholar. google. com/scholar http://scholar.google.com/scholar?q=facebook+ads&hl=en&as_sdt=1%2C26&as_sdtp=on MLA citation Story, Louise, and Brad Stone. Facebook Retreats to Online Tracking. New York City: The New York Times, 2007. 1-3. Web. 28 Sept. 2011. <http://scholar.google.com/scholar?q=facebook+ads&hl=en&as_sdt=1%2C26&as_sdtp=on>.

“The Valorization of Surveillance: Towards a Political Economy of Facebook” This article refers to the positives of Facebook surveillance in order to retain user information. Not only does it specifically target demographics for marketing purposes, but surveillance is the main strategy by which Facebook keeps its members returning to the site. It also stated that mass media accumulates capital by selling audiences to advertisers to produce audience power. After repeatedly seeing ads, the audience learns to desire and gain a demand for and consuming mass-marketed goods and services.

MLA citation http://udc.igc.org/communique/issues/Spring2008/cohen.pdf Cohen, Nicole S. The Valorization of Surveillance: Towards a Political Economy of Facebook. N.p.: n.p., n.d. 7-8. Web. 29 Sept. 2011. <http://udc.igc.org/communique/issues/Spring2008/cohen.pdf>.

“With Friends Like These” The article discusses the negative side of Facebook and raises the question, “Does Facebook really connect us?” The author believes that rather than talking, eating, and dancing with friends, people are glued to their computer screens, sending notes and pictures through cyberspace. He also discusses the topic of, “Can you make money through friendship?” Facebook is uncreative and mediates in relationships that were happening anyway. The internet is appealing to consumers because it opens up a sense of free trade among humans and businesses.

MLA citation http://www.smrussell.net/downloads/Facebook_Friends.pdf Hodgkinson, Tom. With Friends Like These. N.p.: the gaurdian, 2008. 1-3. Web. 29 Sept. 2011. <http://www.smrussell.net/downloads/Facebook_Friends.pdf>.

SocialCorp: Social Media Goes Corporate The author argues that businesses need to "let go" of the company's message and engage in social media. Whether businesses chose to participate in it, there's most likely conversation going on about the company anyway. The only way to maintain control over the message, and repetition, of the company is to participate in the conversation. Interacting with potential consumers is key to marketing a product, and the easiest way to do it is over social media.

http://books. google. com/books http://books.google.com/books?hl=en&lr=&id=2slCpDbqMQEC&oi=fnd&pg=PR5&dq=related:out5qhuaSzsJ:scholar.google.com/&ots=5EM0clxk5L&sig=MZRnfHBUfPkJMXWaz9eNAGkSr0s#v=onepage&q&f=false MLA citation Postman, Joel. SocialCorp: Social Media Goes Corporate. Berekely: n.p., 2009. 1-8. Web. 29 Sept. 2011. <http://books.google.com/books?hl=en&lr=&id=2slCpDbqMQEC&oi=fnd&pg=PR5&dq=related:out5qhuaSzsJ:scholar.google.com/&ots=5EM0clxk5L&sig=MZRnfHBUfPkJMXWaz9eNAGkSr0s#v=onepage&q&f=false

“Businesses Shop the Social Media Market” This article discusses the way advertisements are used online and how effective they are, if used properly. With the economy the way it is, marketing to a mass audience, like Facebook, is a cheap and efficient way of creating awareness of a product, or service. With just one status update or tweet, a business can inform consumers about a good or service.

http://scholar. google. com/scholar. q=related:UDW2eKugWZsJ:scholar http://scholar.google.com/scholar?q=related:UDW2eKugWZsJ:scholar.google.com/&hl=en&as_sdt=0,26 Then click on “Businesses Shop the Social Media Market” link MLA citation Flores, Veronica. Businesses Shop the Social Media Market. N.p.: n.p., n.d. 1-11. Web. 29 Sept. 2011. <http://scholar.google.com/scholar?q=related:UDW2eKugWZsJ:scholar.google.com/&hl=en&as_sdt=0,26>.

Semester Two: Semester Two: Collaborative Project