Advertisements Desktop Publishing 2

Let’s take a brief quiz… Take out your phones! Type kahoot.it in your web browser (do on computer if you don’t have a phone) KAHOOT IT ADVERTISING QUIZ!

Advertisements Common goal is to sell a product, a service, or a brand. Text, visuals, or a combination of the two are the main elements Most contain the following: Artwork Titles Body Contact Extras such as a coupon http://desktoppub.about.com/od/ads/a/ad_parts.htm

Advertisements Let’s look at some: THE WORLD’S BEST PRINT ADS 2012-13 10 Most Effective Magazine Ads MAGAZINE ADS FOR EVERYTHING! More ads What do you think?

Factors to Consider Layout Colors and Graphics Typography Tone How were these items used in the ad?

What Do You See? When readers look at your ad what do they see first? Research indicates that readers typically look at: Visual Caption Headline Copy Signature (Advertisers name, contact information) How to Produce the Best Advertisement (in groups of two look over the article and write the key points)

Objectives Analyze and evaluate advertisements Design for a client Plan ad manage project with multiple steps Identify audience Design for an audience Create design that meets clients requirements Create comps

Project Management Project Planning A Step by Step Guide The process of planning, organizing, motivating, and controlling resources to achieve specific goals There are four basic elements: Resources (people, equipment, materials) Time (task durations) Money (costs) Scope (project size, goals, requirements)

Project Create graphic elements in Photoshop (add watermark) Import graphic elements into InDesign and create ad With a partner (we will pair in class) you will pick a company (from a list that I have) You will research the company to find out their mission, background, history, etc. – client interview Take notes and gather information Brainstorm design ideas for the ad/sketch layouts (3) Take photos of relevant products, people (with permission), etc.

Project (continued) Hold a focus group to learn how ad is perceived and how to improve it Create and present final ad to class Explain design decisions Include focus group feedback