Chapter 13 Informative Speaking

What Will We Discuss… Continuum of Informative to Persuasive Adapting to audience learning styles Informative speaking throughout lifetime Techniques that make your speech Involving Appropriate Accessible Life-enriching

What We Will Discuss… Decide on your general speech purpose Explanation Instruction Description Speaker Credibility Ways to establish

Continuum of Informative to Persuasive Speaking What is the ultimate goal of your speech? Present facts and information necessary to educate audience Informative speech Affect people’s attitudes and behaviors Persuasive speech

Adapting to Different Learning Styles Auditory linguistic = learn by hearing words Visual linguistic = learn by seeing words Auditory numerical = learn by hearing numbers Visual numerical =learn by seeing numbers Audio-visual-kinesthetic = learn by hearing, seeing and touching Individual vs. Group Oral Expressive vs. Written Expressive

Combining Learning Styles Take the Learning Styles online Inventory: http://www.engr.ncsu.edu./learningstyles.ilsweb.html Linguistic Numerical learning by seeing numbers learning by seeing the printed word Visual learning by hearing the spoken word learning by hearing numbers Auditory Are visual aids important? 2

Informative Speaking Throughout our Life Span The classroom oral reports and panel discussions The workplace proposals, mission statements, policy guidelines, training sessions The community coaching, tutoring, and appearing before a city council

Message Keys to Effective Informative Speaking Audience involvement = Attention Get them into an experience of statistics Audience appropriateness = Relevance Consider occasion and belief systems Audience accessibility = Content Consider their ability to understand content Life enrichment = Audience What’s in it for them 3

Explaining, Instructing, and Describing Is your topic a Worthwhile topic? Explain a concept such as democracy Symbolic abstraction Explain a process such as photosynthesis Continuous phenomenon without an obvious beginning or end Instruct on a new subject or important current event Describe the why and effects of our environment in crisis

Speaker Credibility Delivery Establish Speaker… Formal style Use volume variety Maintain continuous eye contact Use small gestures and movements Use credible information NOT arguments Establish Speaker… Trustworthiness Goodwill toward audience Competence Knowledge of topic Attire