FOR AFRICAN-AMERICANS RADIO. IT’S ON FOR AFRICAN-AMERICANS

RADIO A mass medium delivering audio content to passionate and loyal listeners across multiple platforms

RADIO TODAY RADIO Live Local Mobile Personal Social Interactive Experiential Engaging Emotional Immediate Radio is live, local. It is the original mobile and social medium. It creates interaction between listener and station and offers the opportunity to experience and sample products and services.

RADIO. IT’S ON. On Air Online On Target A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Online Digital capabilities offering interactive opportunities Complements and enhances on air campaign by reaching consumers using multiple touch points Delivers content wherever and whenever listeners want it On Target An environment that delivers consumers who are engaged and passionate about the content Offering companionship and information Exposure to the message when and where consumers are ready to buy or shop Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved

Radio’s high reach

CONSISTENT REACH OF AFRICAN AMERICANS A MEDIUM FOR ALL SEASONS Source: Nielsen Audio, RADAR® 129-133, Jun 2016 – June 2017 (Monday-Sunday 24-Hour Cume Estimates, All Radio)

HIGHEST REACH AMONG ALL MEDIA OPTIONS Black/ African-American Adults 18+ Source: Scarborough USA+, 2016 Release 1 Black/African-American 18+ (February 2015 – April 2016)

HIGHEST REACH AMONG ALL MEDIA OPTIONS Black/ African-American Adults 18-34 Source: Scarborough USA+, 2016 Release 1 Black/African-American 18-34 (February 2015 – April 2016)

HIGHEST REACH AMONG ALL MEDIA OPTIONS Black/ African-American Adults 25-54 Source: Scarborough USA+, 2016 Release 1 Black/African-American 25-54 (February 2015 – April 2016)

People listen and listen

RADIO PEAKS FOR AFRICAN-AMERICANS DURING THE WORKDAY How to read: Each week in the 3-7p daypart, radio reaches 82% of African-Americans 25-54. 6-10A 10A-3P 3-7P 7P-12M 6-10A 10A-3P 3-7P 7P-12M 6-10A 10A-3P 3-7P 7P-12M 6-10A 10A-3P 3-7P 7P-12M Source: Nielsen Audio, RADAR 133, June 2017 (African Americans 18+, 18-34, 25-54 and 35-64, Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)

TSL IS 13+ HOURS ACROSS ALL GROUPS WEEKLY TIME SPENT – ELECTRONIC DEVICES HRS:MIN Weekly Source: Nielsen Comparable Metrics Report Q4 2016

RADIO: A SIGNIFICANT PART IN THEIR WEEK Source: Nielsen Comparable Metrics Report Q4 2016 African American Adults 18+

Radio is important to Listeners

AFRICAN-AMERICAN LISTENERS INTERACT WITH RADIO Source: Jacobs TechSurvey 12, 2016, n-39503 Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved

SOURCES MOST USED BY AFRICAN AMERICANS FOR MUSIC DISCOVERY Base: Those saying it is “Very Important” or “Somewhat Important” to Keep Up-To-Date With New Music Source: The Infinite Dial 2016 – Edison Research / Triton Digital

Radio across Platforms and devices

TECHNOLOGY DELIVERS RADIO BEYOND THE DIAL Expanding Radio’s delivery platforms to create an interactive, engaging and highly communicative environment via devices and apps Image Source: Tune-In and iHeartRadio Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved

FM RADIO EXPERIENCE ON SMARTPHONES Delivers real-time view of what’s playing on-air Live interaction with favorite local radio stations Use 3x less battery and 20x less data compared to streaming radio apps  Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/ Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved

Nearly 12.5 million app downloads As of May 2017: Nearly 12.5 million app downloads Nearly 16,700 FM radio stations tuned to from the app Over 32.4 million hours of listening through NextRadio And 4/5 in Google Play Store user rating Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/

DELIVERS RELEVANT INTERACTIVITY “Content cards” provide information and highly relevant interactive tools: Click to buy (song or other related content) Upcoming concerts and album releases for artist currently playing Recent station playlist Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/ Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved

MORE TECHNOLOGY THAT CONVERTS LISTENING TO ENGAGEMENT There are other options available to consumers like Clip Interactive. Clip Radio is an app that allows listeners to clip something they’ve heard on their favorite radio station and instantly places it on their smartphone. You can clip songs, enter to win, coupons, and even “buy it now”. The app listens when you listen to detect the station you’re listening to and delivers free music and exclusive offers from the radio station and their advertising partners. Technology converts radio listening into an engaging user experience, empowering listeners to see what they hear and take action. Image Source: Clip Interactive Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved

PULLING DIGITAL CONTENT ONTO DEVICES This illustration shows the different ways that a listener can get content. They can listen to music, have the opportunity to win a contest, answers surveys, watch a video and receive offers. The listener is “pulling” the information that they hear and placing onto their device. There are some specific case studies on rab.com Click here to view Clip Interactive case studies Image Source: Clip Interactive Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved

RADIO’S DIGITAL PLATFORMS ARE STEADILY GROWING HD Radio 36.2MM Vehicles equipped with HD Radio Podcasts 112MM Americans have ever listened to a podcast Streaming Nearly 7900 streaming stations Source: HD Radio stat from iBiquity/HD Radio, 2017; The Infinite Dial 2017 – Edison Research / Triton Digital; Inside Radio / M Street Corp., December 2016; No Canadian or Mexican stations are included

% listened to a podcast in the last month PODCAST CONSUMPTION IS HIGHER AMONG AFRICAN-AMERICANS VS. GENERAL MARKET % listened to a podcast in the last month Base: U.S. Population 12+ Source: The Infinite Dial 2017 – Edison Research / Triton Digital

Radio In-Car

THE BATTLE FOR THE DASH All major auto brands offered factory-installed HD Radio Technology as of 2014 Source: iBiquity

Based upon a recent study done by our friends at Xperi, the new parent company of H-D Radio, a home improvement retailer experienced a lift in message recall using in-vehicle display ads. Across every single age segment, gender and income level, message recall was improved versus those not exposed to the ads. In addition, listeners also remember more advertised brands when an enhanced ad ran versus an audio only ad.

Radio reaches your target

REACHING AFRICAN AMERICAN CONSUMERS 94% A18+ African American households who made any addition to their home past year A18+ African American households who used online or dealership site/app to shop for new/used vehicle past year 93% A18+ African American households who spent over $200 on groceries in the past week A18+ African American households who ate at any steakhouse past month  92% A18+ African American households who used an accountant past year  A18+ African American households who shopped any clothing store past three months Source: Scarborough USA+ 2016 Release 1 Total (February 2015 – April 2016)

NO COMMERCIAL SKIPPING Delivers 94% of lead-in audience and 92% on Urban music stations High audience levels among Black Listeners and Urban Music stations Sources: 2011 Arbitron, Media Monitors, and Coleman Insights – “What Happens When The Spots Come On” Presentation courtesy of the Radio Advertising Bureau, 2017 – All Rights Reserved

Radio delivers results

RADIO. IT’S ON. On Air Online On Target A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Online Digital capabilities offering interactive opportunities Complements and enhances on air campaign by reaching consumers using multiple touch points Delivers content wherever and whenever listeners want it On Target An environment that delivers consumers who are engaged and passionate about the content Offering companionship and information Exposure to the message when and where consumers are ready to buy or shop