Changing business objectives – Facebook When companies grow their objectives and expectations change  from MIT college room to $multi-billion global company ($408.50b!) and 1.5b users Growth is often associated with three specific strategies: Vertical integration Control supplies Guarantee access to market Horizontal integration Greater market share Economics of scale Different segment of market opens up Conglomerate integration Entirely different market(s) Cars….

Facebook, organisational growth and changes of strategy Working in teams of two or three you need to research, consolidate and present a case study of Facebook’s growth since inception Focus on the following areas: Mergers/ alliances/ take-overs since inception using horizontal, vertical and/or conglomerate Business growth in users/market value/business operations (where in the world) over time Problems with Facebook growth – concerns, fears, anxieties The future of Facebook – make some future assumptions about what Facebook 2020 might look like You will need at least 10 credible sources listed in a joint bibliography To be presented back Tuesday 25th April. Start here  https://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbers-statistics Here  https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ And here  https://techcrunch.com/2017/02/01/facebook-q4-2016-earnings/

Changing business objectives and business growth – extended case study Making money from social media is fraught with difficulties Consider Facebook – it needs to make money from Instagram and Whatsapp if the business is to succeed. Research and produce another document using the title: How does/will Instagram and Whatsapp will make money for facebook Look at the whole list of acquisitions by Facebook – are you impressed? Does the company it bought look like a money-making business? Choose three companies you DON’T KNOW then research them: This is what [my company] does This is how [my company] could make revenue for Facebook Review this approach to how Google makes its revenue How does Google make it’s money? How will Google continue to make it’s money? Can Instagram and Whatsapp just do what Google will do? Explain your reasoning. No more than two sides (like the FB handout we saw) so we can share the work around easily

Where to take it next? Using one of these links decide on one company to investigate https://en.wikipedia.org/wiki/List_of_largest_companies_by_revenue http://www.telegraph.co.uk/business/2016/07/20/revealed-the-biggest-companies-in-the-world-in-2016/ http://uk.businessinsider.com/brand-finance-10-most-valuable-brands-in-the-world-2017-3/#10-icbc-1 Apply the same approach as before Look at growth – V/ H or Con integration How, where, what, when who does [this company] make money? No more than two sides of information