Cross-Cultural Group Members: Jay Neshan SCKL1601304 Shiqi Wenxiu Cui Hazem SCKL00045755 Ali SCKL1601056 Sunny SCKL 00038463 Sajid

Introduction Located in the United Kingdom. 60 brances all over the globe. Uses the ethnocentric approach. 10 year plan is to own 300 hotels across Europe.

Hofstede’s Cultural Dimensions Theory Power Distance Index (PDI). Individualism vs. Collectivism (IDV). Masculinity vs. Femininity (MAS). Uncertainty Avoidance Index (UAI). Long-Term Orientation vs. Short-Term Orientation (LTO).

Differences between UK and Germany Culture Demographic Management Emphasizing on individual Achievement Reservation to Change Concentrated on Work Life Balance Relax & Comfort with Situation Rule Based Management Emphasizing on Group Achievement Open to Change Stressing on Work Precise & Technological Oriented

Cultures differences between UK and Germany (Diagram)

“The way we do things here”: the implications of cultural differences for organizations and managers Average and intra-country ranking of work goals: a two-nation comparisom Work Goals UK Germany Opportunity to learn 5.55 8 4.97 9 Interpersonal relations 6.33 4 6.43 Job security 7.12 3 7.57 2 Working conditions 4.87 4.39 11 Convenient work hours 6.11 5 5.71 6

Current Problems faced by Expatriates & What are the causes of it ? Learning the local language Adapting to the local culture High turnover Brexit problem

Potential Problems faced by Expatriates & What are the causes of it ? Growing Global Uncertainly about safety and security Escalating Operating Costs Climate change Marketing Issues

Recommendation Perform a risk analysis: if the greenway hotel management wants to expand more in germany they need to evaluate the consequences of risky activities, the likelihood of the consequences occurring and the benefits of the risky activities. Avoid risk by not carrying out activities that have severe and likely consequences and low benefits to the hotel. Transfer risk to insurance companies: by insuring against major risks such as damage to your facilities, product liability, injuries to customers or suppliers and death or incapacity of greenway hotel principles

Recommendation Monitoring the risk:It is important to understand that the concept of risk is dynamic and needs periodic and formal review. The currency of identified risks needs to be regularly monitored. New risks and their impact on the organization may to be taken into account. Communication and reporting:Clear communication is essential for the risk management process, i.e. clear communication of the objectives, the risk management process and its elements, as well as the findings and required actions as a result of the output. Risk identification: The safety issue was identified while reviewing the Probabilistic Risk Assessment of a depressurization scenario in the telescope cavity. By applying all this risk management tools, the management of greenway hotel will be able to expand their hotels around germany

Conclusion Global project management can succeed through effective leadership, cross-cultural communication, and mutual respect. The use of an effective cross-cultural teams can provide a source of experience and innovative thinking. To achieve project goals and avoid potential risks, project managers should be culturally sensitive and promote creativity and motivation through flexible leadership.

References https://www2.gwu.edu/~umpleby/recent_papers/2003_cross_cultural_differences_managin_international_pr ojects_anbari_khilkhanova_romanova_umpleby.htm http://www.unice.fr/crookall-cours/iup_cult/_docs/_RUGM_Chapter-05.pdf http://www.slideshare.net/adnanabdullah92/germany-ccm http://www.hospitalitynet.org/news/4025771.html http://ahrmhospitality.com/articles/industry-articles/32-issues-challenges-and-trends-that-the-hospitality- industry-is-facing http://thelanguagefactory.co.uk/cultural-differences-germany-britain-2/ https://geert-hofstede.com/united-kingdom.html